Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair showcases the growth and potential of the Guangdong cultural industry, with Yongsheng Animation highlighting its original IPs and collaborations to enhance the cultural ecosystem in the region [1][3][4]. Group 1: Company Developments - Yongsheng Animation presented several original anime works and IP derivatives at the fair, attracting significant attention from exhibitors and visitors [1]. - The company signed important partnerships with JD.com and Miniso during the Guangdong key cultural industry project signing event, aiming to build a comprehensive anime industry ecosystem [3][9]. - The company focuses on creating high-quality original anime and restructuring its long-standing IPs to appeal to younger audiences, leveraging Guangdong's cultural resources [4]. Group 2: IP Strategy and Market Impact - The "Pig Pig Hero" IP, which has been popular for 20 years, has evolved into a cultural phenomenon, with its latest film generating high anticipation among audiences [6]. - The IP has achieved over 10 billion instances of its related emoticons being shared online, with topic views exceeding 35 billion, establishing itself as an emotional symbol for users [7]. - Yongsheng Animation's strategy includes age-segmented operations for its IP, creating emotional connections with younger consumers through innovative products and marketing [7][9]. Group 3: Industry Trends - Guangdong's cultural industry is experiencing a qualitative leap, transitioning from cultural output to industrial output, with a focus on interactive content and retail innovations [9]. - The collaboration with JD.com aims to enhance the toy industry through innovative marketing and product development, while the partnership with Miniso seeks to rapidly reach young consumers through a vast retail network [9]. - The overall strategy of Yongsheng Animation emphasizes a "content + industry" approach, extending IP from screens to everyday life, thus creating a sustainable commercial ecosystem [9].