千年青铜句鑃由机器人敲响，虚拟醒狮在AR珠江水面腾跃。在首次于粤港澳大湾区三地举办的第十五 届全运会开幕式上，岭南醒狮、粤剧水袖、龙舟竞渡等非遗符号，与裸眼3D、AIGC、人形机器人、 VR等前沿技术深度糅合，带给全国观众深刻印象的同时，也展现出广东科技+文化产业的强大实力和创 新潜力。 11月26日上午，2025粤港澳大湾区文化产业投资大会（广东·广州）（简称：大湾区文投会）在广州黄 埔开幕。本届大湾区文投会聚焦广东文化产业高质量发展"政策包"的六大产业方向，致力于打造"为资 金找项目、为项目找资金"的文化产融对接"一站式"服务平台。当前，广东文化产业正以创新领跑之姿 展现出突出的资金吸引力。据悉，本届文投会有120多家投资机构、336家文化企业主要负责人参会，其 中资金管理规模超百亿的投资机构达到14家。 本届文投会主题大会上，清华大学教授、清华大学文化创意发展研究院副院长张铮表示，党的二十届四 中全会做出"加快发展文化产业"部署，在"十五五"时期经济社会发展的主要目标中提出社会文明程度明 显提升，并在具体举措中明确提出加快发展文化产业，发出明显机遇信号。 张铮表示，要加快发展文化产业，就要推进文化和科技 ...

今年5月，广东重磅推出涵盖影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听六大领域的 文化产业高质量发展"政策包"，87条硬核措施犹如一剂强心针，为这片文化热土注入澎湃动能。半年以 来政策红利持续释放，人才集聚效应凸显，优质项目落地生根，产业生态愈发完善。 在政策支持下，广东动漫已从依赖电影票房，拓展到潮玩盲盒、卡牌经济、跨界联名、主题乐园与出海 发行的全链条生态。"猪猪侠"潮玩与名创优品、TOPTOY合作推出的盲盒已售出超35万只，"猪咪毛绒 盲盒"持续占据电商平台热销榜，IP授权覆盖玩具、服装、文具等120多个品类。 人才是文化产业高质量发展的第一资源，"政策包" 中多处强调人才引进培养，通过构建 "引育用留"全 链条人才服务体系，让天下英才汇南粤。今年以来，广东深入实施"百万英才汇南粤"行动计划，截至7 月已吸纳超100万应届高校毕业生留粤来粤就业创业。11月中旬启动的"文化产业人才荟"活动，汇聚超 百家文化名企，发布超1.8万个优质岗位，报名者数量创新高。招聘会设置五大招聘专区，涵盖品牌主 理、人工智能架构师、具身智能产品经理等热门方向，面向高校应届毕业生的7000个岗位月薪在6000元 至20 ...

Group 1 - LABUBU, a popular IP under Pop Mart, has gained significant global attention, with sales surging in the Americas and Europe, showing year-on-year growth of 895% and 600% respectively [1][3] - The潮玩 (trendy toy) industry is rapidly growing, with projections indicating it could reach a scale of 100 billion RMB by 2026, driven by social and emotional value [3][5] - Pop Mart is actively exploring and nurturing potential trend artists and designers globally, leveraging a mature IP operation system to enhance the appeal of trendy cultural products [3][5] Group 2 - The潮玩 industry differentiates itself from traditional toy markets by emphasizing socialization, gifting, and cultural value, which are key factors for its rapid growth [3][5] - The success of established IPs like "猪猪侠" (Zhu Zhu Xia) demonstrates the emotional connection and market potential within the潮玩 sector, with significant sales from blind boxes and themed pop-up stores [5][6] - Continuous content innovation and precise market operations are essential for upgrading流量IP (traffic IP), with a focus on youth engagement and global market penetration [5][6]

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair showcases the growth and potential of the Guangdong cultural industry, with Yongsheng Animation highlighting its original IPs and collaborations to enhance the cultural ecosystem in the region [1][3][4]. Group 1: Company Developments - Yongsheng Animation presented several original anime works and IP derivatives at the fair, attracting significant attention from exhibitors and visitors [1]. - The company signed important partnerships with JD.com and Miniso during the Guangdong key cultural industry project signing event, aiming to build a comprehensive anime industry ecosystem [3][9]. - The company focuses on creating high-quality original anime and restructuring its long-standing IPs to appeal to younger audiences, leveraging Guangdong's cultural resources [4]. Group 2: IP Strategy and Market Impact - The "Pig Pig Hero" IP, which has been popular for 20 years, has evolved into a cultural phenomenon, with its latest film generating high anticipation among audiences [6]. - The IP has achieved over 10 billion instances of its related emoticons being shared online, with topic views exceeding 35 billion, establishing itself as an emotional symbol for users [7]. - Yongsheng Animation's strategy includes age-segmented operations for its IP, creating emotional connections with younger consumers through innovative products and marketing [7][9]. Group 3: Industry Trends - Guangdong's cultural industry is experiencing a qualitative leap, transitioning from cultural output to industrial output, with a focus on interactive content and retail innovations [9]. - The collaboration with JD.com aims to enhance the toy industry through innovative marketing and product development, while the partnership with Miniso seeks to rapidly reach young consumers through a vast retail network [9]. - The overall strategy of Yongsheng Animation emphasizes a "content + industry" approach, extending IP from screens to everyday life, thus creating a sustainable commercial ecosystem [9].