Group 1 - LABUBU, a popular IP under Pop Mart, has gained significant global attention, with sales surging in the Americas and Europe, showing year-on-year growth of 895% and 600% respectively [1][3] - The潮玩 (trendy toy) industry is rapidly growing, with projections indicating it could reach a scale of 100 billion RMB by 2026, driven by social and emotional value [3][5] - Pop Mart is actively exploring and nurturing potential trend artists and designers globally, leveraging a mature IP operation system to enhance the appeal of trendy cultural products [3][5] Group 2 - The潮玩 industry differentiates itself from traditional toy markets by emphasizing socialization, gifting, and cultural value, which are key factors for its rapid growth [3][5] - The success of established IPs like "猪猪侠" (Zhu Zhu Xia) demonstrates the emotional connection and market potential within the潮玩 sector, with significant sales from blind boxes and themed pop-up stores [5][6] - Continuous content innovation and precise market operations are essential for upgrading流量IP (traffic IP), with a focus on youth engagement and global market penetration [5][6]

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair showcases the growth and potential of the Guangdong cultural industry, with Yongsheng Animation highlighting its original IPs and collaborations to enhance the cultural ecosystem in the region [1][3][4]. Group 1: Company Developments - Yongsheng Animation presented several original anime works and IP derivatives at the fair, attracting significant attention from exhibitors and visitors [1]. - The company signed important partnerships with JD.com and Miniso during the Guangdong key cultural industry project signing event, aiming to build a comprehensive anime industry ecosystem [3][9]. - The company focuses on creating high-quality original anime and restructuring its long-standing IPs to appeal to younger audiences, leveraging Guangdong's cultural resources [4]. Group 2: IP Strategy and Market Impact - The "Pig Pig Hero" IP, which has been popular for 20 years, has evolved into a cultural phenomenon, with its latest film generating high anticipation among audiences [6]. - The IP has achieved over 10 billion instances of its related emoticons being shared online, with topic views exceeding 35 billion, establishing itself as an emotional symbol for users [7]. - Yongsheng Animation's strategy includes age-segmented operations for its IP, creating emotional connections with younger consumers through innovative products and marketing [7][9]. Group 3: Industry Trends - Guangdong's cultural industry is experiencing a qualitative leap, transitioning from cultural output to industrial output, with a focus on interactive content and retail innovations [9]. - The collaboration with JD.com aims to enhance the toy industry through innovative marketing and product development, while the partnership with Miniso seeks to rapidly reach young consumers through a vast retail network [9]. - The overall strategy of Yongsheng Animation emphasizes a "content + industry" approach, extending IP from screens to everyday life, thus creating a sustainable commercial ecosystem [9].