Core Viewpoint - Han Yi Co., Ltd. plans to invest 102 million yuan to acquire a 39% stake in Shanghai Pi Dong Cultural Media Co., marking a significant step in its IP strategy and enhancing its competitiveness in the cultural industry [2][4]. Investment Details - The investment will be made through the acquisition of existing shares and capital increase, indicating a strategic move to expand Han Yi's business [2]. - Shanghai Pi Dong has demonstrated strong performance in cultural product creation and IP derivative sales across four major sectors: esports, gaming, entertainment, and animation [2]. Shanghai Pi Dong's Strengths - Shanghai Pi Dong holds exclusive licenses for various popular IPs, including KPL, PEL, and LPL in esports, and has developed a diverse product line including cards, creative paper products, and collectibles [3]. - The company has established a comprehensive core competency in IP empowerment, covering the entire process from copyright acquisition to design, development, and sales, ensuring product legality and quality [3]. Synergy and Strategic Benefits - The investment is expected to create significant synergies, leveraging Han Yi's existing IP resources in esports, gaming, and culture to enhance collaboration in areas such as fonts, themes, and cultural exhibitions [4]. - The partnership is anticipated to enrich Han Yi's portfolio of new consumer IP products, with Shanghai Pi Dong's growth likely to boost Han Yi's overall performance [4]. - The strategic collaboration is expected to enhance IP acquisition capabilities and reduce costs, laying a solid foundation for business scale enhancement and strategic integration [4].