IP合作与品牌转型
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腾讯游戏成立K9合作部 推动育碧核心IP长青化
news flash· 2025-07-08 11:56
Group 1 - Tencent Games has established the K9 Cooperation Department to enhance strategic collaboration with Ubisoft [1] - The K9 Department will focus on publishing agency and IP cooperation, aiming to transform Ubisoft's core IPs into evergreen brands [1] - The original Ubisoft Cooperation Department has been dissolved, with its functions and team integrated into the new K9 Department [1] Group 2 - Chen Kan, the former assistant general manager of the K1 Cooperation Department, has been appointed as the head of the K9 Cooperation Department [1] - The K9 Department will report to Ma Xiaoyi, Senior Vice President of Tencent Group [1]