Core Insights - The release of the movie "Wang Wang Mountain Little Monster" has sparked a new consumer trend in merchandise related to the film [1][2] - The integration of immersive experiences with film viewings is becoming a mainstream consumption model [3] Group 1: Merchandise Demand - The demand for merchandise related to "Wang Wang Mountain Little Monster" is currently exceeding supply, with production lines operating at full capacity [3] - The film has over 400 licensed derivative products launched simultaneously, developed in collaboration with more than 30 companies [3] - Non-ticket revenue from merchandise sales at the Shanghai Meiluo City cinema accounts for 20% of the cinema's box office, indicating a significant contribution to overall revenue [3] Group 2: Consumer Experience - The cinema has adopted an immersive "movie+" model, enhancing the consumer experience by integrating the film's theme throughout the shopping mall [3] - Special events, such as the "Xi You Day" themed viewing, have been organized to create an engaging atmosphere for audiences, allowing for interactive experiences [3] - The cinema aims to create a comprehensive viewing experience that begins as soon as consumers enter the mall, rather than being confined to the theater [3]