转自：北京日报客户端 继续从传统中汲取力量 2025年的国产动画，光影璀璨。动画电影《浪浪山小妖怪》有幸亲历并见证行业的蓬勃发展。观众的厚 爱不仅是一份荣誉，更促使我们思考国产动画的创作方向与发展路径。 作者: 陈廖宇,李早 东方美学，是我们在视觉表达上持之以恒的追求。《浪浪山小妖怪》深耕传统美学，从水墨氤氲的意 境、白描劲健的线条中汲取养分，以现代光影的塑造、流动空间的设计及情感化的镜头语言，让佛光寺 的庄严、晋祠的灵秀等文化符号跃然屏上。我们所探索的，不只是精美的动画背景，更是让视觉成为角 色情感的外化载体，成为故事意境的延伸触角，让观众在光影流转间，与故事中的情感产生深度共鸣。 2025年，一部电影的生命力正在突破银幕的边界，生发出全新生态。"小妖怪"们走出了"浪浪山"，以丰 富多元的形式深度融入人们的生活：主题展览、XR体验等实景娱乐，让观众成为故事的一部分；山西 的古建和河山，因故事而焕发文旅新活力；一件陪伴身边的玩偶或葫芦水壶，成为观众的情感寄托。在 今天的文化语境下，电影远非单向传播的终点，而是以"电影+"模式不断拓展边界，开辟出更广阔、更 具韧性的天地。 新年伊始，我们内心充满希望，期待中国动 ...

12月26日，"光影焕新·启幕未来"——北京影院新空间暨电影跨年活动正式发布，一系列好玩、好看、好逛的电影盛宴全城上线，陪你热闹迎新年！该活动 由中共北京市委宣传部、中央广播电视总台北京总站、北京市电影局联合主办，内容涵盖跨年夜不打烊、光影倒数迎新、惠享跨年观影、多元场景体验等， 满足不同年龄段观众的需求。 跨年影院地图上线 百场活动任你选 活动正式推出了覆盖全市的"2026北京电影跨年系列活动"，不管你是经典爱好者还是仪式感达人，都能找到心头好！ 通宵放映：跨年夜多家影院"不打烊"，2026贺岁档影片《马腾你别走》《团圆令》《匿杀》《用武之地》等集中亮相；新影联院线带来《甲方乙方》 《不见不散》《没完没了》等6部经典贺岁片展映马拉松，让观众重温贺岁档激情。 除了看电影，还能怎么玩？北京首批12家特色"影院新空间"给出了答案。它们打破传统影院的单一功能，变身多元文化消费场景： 零点仪式：北京18家万达影城举办"光影倒数迎新"限定场，搭配跨年主题市集，仪式感拉满。 观影优惠：2026年1月1日，通过"北京范儿"小程序可领取猫眼、淘票票专属补贴，看电影更划算。 国内首家虚拟现实影院亮相798 国内首家虚拟现实影院 ...

Core Insights - The total box office revenue of China's film industry has reached 500.03 billion yuan, exceeding last year's total by 7.5 billion yuan, highlighting its role as a significant driver of consumption and economic growth [1] - By 2025, the Chinese film market is expected to develop a diverse content ecosystem, strengthening the foundation for box office growth [1] - Domestic films have shown remarkable results in both box office performance and cultural expression, with notable successes such as "Ne Zha" and "The Little Monster of Langlang Mountain" [1] - The film industry's resilience is supported by a comprehensive screening system, with an increase of 233 cinemas and 1,588 screens by October 2025, totaling 15,438 operating cinemas and 92,556 screens [1] - The "Film+" model is anticipated to flourish by 2025, enhancing cinema operations and extending the film industry's value chain [1] Industry Developments - Non-box office revenue in key cinemas has reached approximately 15%, becoming an important growth point for the industry [2] - The film industry is encouraged to maintain a focus on quality content supply, especially during off-peak seasons, to ensure continued box office success [2] - There is a call for filmmakers to create works that resonate with the public and reflect the spirit of the times, which is essential for a thriving market [2]

Core Viewpoint - The Chinese film industry is experiencing a significant resurgence, with the summer box office expected to exceed 11 billion yuan in 2025, showcasing a diverse range of films that resonate with contemporary audiences and reflect cultural confidence [5][6][9]. Industry Trends - The summer film season features a rich variety of genres, including historical, comedy, action, and animation, appealing to a broad audience [6][8]. - Films like "Nanjing Photo Studio" and "Wang Wang Mountain Little Monster" have topped the box office, demonstrating the success of narratives rooted in real-life experiences and emotional resonance [6][7][8]. - There is a growing demand for high-quality storytelling, prompting creators to delve deeper into everyday life and cultural themes [9][10]. Cultural Significance - The films released this summer not only entertain but also serve as reflections of historical events and national spirit, particularly in the context of anti-Japanese war narratives [10][11]. - The success of these films is attributed to their ability to connect historical themes with contemporary issues, fostering a sense of unity and cultural pride among audiences [10][11]. Innovation and Industry Growth - The integration of traditional cultural elements with modern storytelling techniques is evident in films like "Wang Wang Mountain Little Monster," which creatively adapts classic narratives for contemporary audiences [12][13][14]. - The "film+" model is emerging, allowing for cross-industry collaborations that enhance cultural dissemination and consumer engagement [14][15].

Core Insights - The release of the movie "Wang Wang Mountain Little Monster" has sparked a new consumer trend in merchandise related to the film [1][2] - The integration of immersive experiences with film viewings is becoming a mainstream consumption model [3] Group 1: Merchandise Demand - The demand for merchandise related to "Wang Wang Mountain Little Monster" is currently exceeding supply, with production lines operating at full capacity [3] - The film has over 400 licensed derivative products launched simultaneously, developed in collaboration with more than 30 companies [3] - Non-ticket revenue from merchandise sales at the Shanghai Meiluo City cinema accounts for 20% of the cinema's box office, indicating a significant contribution to overall revenue [3] Group 2: Consumer Experience - The cinema has adopted an immersive "movie+" model, enhancing the consumer experience by integrating the film's theme throughout the shopping mall [3] - Special events, such as the "Xi You Day" themed viewing, have been organized to create an engaging atmosphere for audiences, allowing for interactive experiences [3] - The cinema aims to create a comprehensive viewing experience that begins as soon as consumers enter the mall, rather than being confined to the theater [3]

Core Insights - The film consumption market in Li Cang District, Qingdao, is experiencing a significant boost during the summer movie season, with cinema ticket sales increasing by 116% month-over-month in July [1] - The district is promoting a shift from "box office economy" to "comprehensive consumption economy" by integrating movie tickets with local dining discounts and other activities [1] - The "movie+" model is being adopted by local cinemas to create a multi-faceted market, enhancing the overall movie-going experience and attracting both local residents and tourists [2] Group 1 - The collaboration between cinemas and nearby restaurants to offer discounts based on movie ticket stubs is driving consumer engagement and spending [1] - The success of offline roadshow events for popular films is drawing in dedicated fans and tourists, further energizing the local film market [2] - The integration of movie IPs into merchandise sales is creating additional revenue streams and enhancing the consumer experience at cinemas [2] Group 2 - Li Cang District plans to continue innovating consumer experiences and optimizing the cultural supply to stimulate the film consumption economy [3] - The district's strategy includes using movie tickets as a leverage point to enhance overall cultural tourism consumption [3]