IP文旅运营

Search documents
上海在水一方科幻馆揭幕,风语筑开启IP文旅运营新生态
Quan Jing Wang· 2025-08-13 05:51
Core Viewpoint - Fengyuzhu (603466.SH) has officially opened the "Water's Edge Science Fiction Museum" in Shanghai on June 27, featuring the "Three-Body Future Academy" as its core, which is officially authorized by the Three-Body Universe [1] Group 1: Project Overview - The project integrates technology, culture, and education into a national science fiction theme scene [1] - Fengyuzhu employs a "gamification" design approach to create an immersive science fiction experience for visitors [1] Group 2: Operational Strategy - The "Three-Body Future Academy" has opened a reservation ticketing channel through the museum's mini-program, with public access starting on July 5 [1] - The company is adopting an EPCO+IP operational model to expand online IP into offline scenarios, actively exploring the digital application of cultural tourism and lifestyle consumption [1] - This initiative marks the beginning of a new ecosystem for IP cultural tourism operations [1]