Core Viewpoint - The article highlights the transformation of cultural spaces through the integration of technology, culture, and commerce, exemplified by the "Three-Body Future Academy" project in Shanghai, which leverages the popular sci-fi IP "Three-Body" to create an engaging and immersive experience for visitors [1][4]. Group 1: Company Strategy and Vision - The company aims to redefine traditional exhibition methods by shifting from passive displays to active, immersive experiences that engage audiences emotionally and intellectually [2][5]. - The focus is on maintaining a playful and innovative spirit within the company, which is seen as essential for finding competitive advantages in a changing market [3][6]. - The company is exploring the integration of emerging technologies, such as embodied intelligent robots and AI, to enhance visitor experiences in cultural and tourism settings [7]. Group 2: Technological Integration - The "Three-Body Future Academy" project utilizes advanced technologies like AR, XR, and AIGC to create a multi-sensory environment that captivates visitors and encourages interaction [4][6]. - The company has established a digital exhibition center that showcases cutting-edge technologies, including virtual reality and interactive projections, to enhance cultural presentations [6]. - Future developments may include the incorporation of AI models to create more personalized and interactive experiences for visitors [6][7]. Group 3: Market Potential and Expansion - The company believes that many cultural and science museums across the country could benefit from a similar technological overhaul to revitalize local cultural content and improve operational efficiency [5][6]. - By leveraging new technologies, the company aims to create unique cultural spaces tailored to different cities, enhancing the vitality of cultural consumption [5].

北京石景山区—— 百年高炉变身科幻乐园 乘坐"齐天号"星舰漫游，戴上VR眼镜感受奇妙幻境；触摸百年前的高炉炉渣，感知重工业遗 存……游客在科幻与现实的时空交错中体验感满满。 这里是位于北京石景山区的首钢一高炉·SoReal科幻乐园，宏伟壮观的高炉建筑仍然矗立，而内部 已焕然一新，变成了一个充满未来感的科幻世界。作为北京新兴的城市地标和消费新场景之一，科幻乐 园正以"文化为底色，科技为画笔"，为游客打造一场科技与文化共舞的奇幻浪漫之旅。 "高炉内是个环形的超高空间，论证后最终决定设计为飞船形象。"首钢一高炉·SoReal科幻乐园负 责人吕晓卓介绍，有科幻作家来此参观，感慨这里把科幻想象变成了现实。 工业遗址与科幻主题联动，带来现实与想象交错的奇妙感受；科技手段还原知名IP场景，让游客沉 浸到小说里的名场面；利用独特地质地貌，打造"地球上最像火星的地方"……来一场新鲜、有趣的科幻 游，成为不少人出游的选择之一。如何做好科幻与文旅深度融合，丰富旅游供给？各地因地制宜进行了 探索。 一高炉在工业生产时期是熔化铁水的核心设备，改造过程中完整保留了炉芯，曾经的高炉热风口变 成氛围灯孔，残存的黑色炉渣仍挂在炉芯壁上。 —— ...

Core Viewpoint - The "In Water One Sci-Fi Museum" has opened, showcasing the integration of technology, culture, and commerce through the "Three-Body Future Academy" project, which aims to enhance the cultural tourism industry in the Yangtze River Delta region [1][7][9]. Group 1: Project Overview - The "In Water One Sci-Fi Museum" is located in Fengxian, Shanghai, covering an area of 16,800 square meters with a total construction area of nearly 30,000 square meters [3]. - The museum is a collaboration with the global exclusive copyright holder of the "Three-Body" IP, creating a themed entertainment experience that utilizes advanced technologies such as AR, XR, and AIGC to provide an immersive experience [3][9]. - The venue features six sci-fi themed spaces and over 30 immersive exhibits, aiming to create a commercial cluster that combines technology experience, cultural tourism, and themed retail [9]. Group 2: Strategic Importance - The museum serves as a model for the integration of technology and culture in Fengxian District, promoting high-quality development in the sci-fi industry [7]. - It is expected to foster scientific education and cultivate the imagination of young people, while also positioning itself as a cultural landmark for the region [7][9]. - The project aims to transform creative ideas into tangible economic benefits, contributing to the rise of Fengxian as a new hub for the sci-fi industry in the Yangtze River Delta [9]. Group 3: Partnerships and Collaborations - The opening ceremony included multiple signing agreements with local cultural tourism resources, educational institutions, and commercial partners to enhance promotional channels and stimulate tourism consumption [11]. - Collaborations with local museums, art centers, and educational institutions are intended to enrich the museum's offerings and expand its reach [11].

Core Viewpoint - Fengyuzhu (603466.SH) has officially opened the "Water's Edge Science Fiction Museum" in Shanghai on June 27, featuring the "Three-Body Future Academy" as its core, which is officially authorized by the Three-Body Universe [1] Group 1: Project Overview - The project integrates technology, culture, and education into a national science fiction theme scene [1] - Fengyuzhu employs a "gamification" design approach to create an immersive science fiction experience for visitors [1] Group 2: Operational Strategy - The "Three-Body Future Academy" has opened a reservation ticketing channel through the museum's mini-program, with public access starting on July 5 [1] - The company is adopting an EPCO+IP operational model to expand online IP into offline scenarios, actively exploring the digital application of cultural tourism and lifestyle consumption [1] - This initiative marks the beginning of a new ecosystem for IP cultural tourism operations [1]

Core Viewpoint - The article highlights the innovative approach of the company Fengyuzhu in merging technology, culture, and commerce through its latest project, the "In Water One Side" Sci-Fi Museum, which is centered around the popular Chinese sci-fi IP "The Three-Body Problem" [2][3][4]. Group 1: Project Overview - The "In Water One Side" Sci-Fi Museum is a flagship project under Fengyuzhu's strategy of integrating technology with cultural and commercial elements [2][3]. - The museum features an immersive experience where visitors engage in interactive games to learn about the "Three-Body" universe, utilizing advanced technologies such as AR, XR, and AIGC [3][4]. - The venue is designed to be more than a traditional exhibition space; it aims to create a comprehensive cultural tourism destination that includes various interactive and commercial spaces [4]. Group 2: Company Philosophy and Culture - The founder and chairman, Li Hui, emphasizes a "fun" philosophy that permeates the company's culture and product logic, aiming to create enjoyable experiences for both employees and audiences [2][6]. - Fengyuzhu's transformation from a traditional architectural model company to a leader in the new cultural tourism sector reflects its commitment to innovative experiences and technology integration [6][7]. Group 3: Future Directions and Innovations - The company is focusing on "dislocated competition" to maintain its competitive edge, avoiding homogenization in the market [8]. - Fengyuzhu has established a research institute for embodied intelligence to enhance its digital operations and integrate AI technologies into cultural experiences [8]. - The company plans to leverage robotics in future projects, potentially replacing NPCs in performances and enhancing visitor engagement through immersive storytelling [8].

Core Viewpoint - The sci-fi industry is emerging as a new business model that integrates technology, with the opening of the "In Water" Sci-Fi Pavilion in Shanghai's Fengxian district, aiming to create immersive experiences and boost the cultural tourism sector in the Yangtze River Delta [1][2]. Group 1 - The "In Water" Sci-Fi Pavilion features six sci-fi themed spaces and over 30 immersive exhibits, forming a commercial cluster that combines technology experiences, cultural tourism, and themed retail [1]. - Fengxian district is leveraging major development opportunities, such as the new free trade zone and the construction of five new cities, to enhance its strategic positioning and drive economic growth through dual innovation in technology and industry [1]. - The pavilion is designed to transform sci-fi creativity into tangible economic benefits, positioning Fengxian as a new hub for the sci-fi industry in the Yangtze River Delta [1]. Group 2 - The new large-scale sci-fi educational venue is themed around the Chinese sci-fi masterpiece "The Three-Body Problem," offering an immersive experience that encapsulates the universe's vision, philosophical reflections, and narrative [2]. - This venue will serve as both a gathering place for sci-fi elements and a practical site for popular science knowledge, promoting deep integration of commerce, tourism, culture, sports, and agriculture [2]. - The pavilion aims to create diverse consumption scenarios to meet the varied and personalized demands of citizens and tourists [2].

Core Insights - Shanghai Lego Resort officially transitions from construction to trial operation, set to open on July 5, enhancing Shanghai's "happy economy" [2] - The theme park matrix in Shanghai is expanding, with multiple projects like Shanghai YaoXue Water World and Harry Potter Studio Tour progressing [2][4] Group 1: Shanghai Lego Resort Highlights - The Lego Resort covers an area of 318,000 square meters and features several globally launched attractions, including the "Lego Dragon Coaster" and "Lego Wukong Show" [3] - The park's "Mini World" showcases iconic Chinese landmarks built with 20 million Lego bricks, reflecting China's cultural charm [3] Group 2: Theme Park Market Expansion - Shanghai YaoXue Water World is set to open, marking the first new large water park in 12 years, with early ticket sales exceeding 80,000 [4] - The Shanghai Disney Resort is expanding with a new Spider-Man themed area, becoming the ninth theme park in the resort [4] Group 3: Economic Impact of Theme Parks - The Lego Resort is expected to attract 2.4 million visitors annually, significantly boosting local tourism and related industries [6] - Research indicates that for every 1 yuan of revenue generated by theme parks, 3.8 yuan of economic income is stimulated in the city [6] Group 4: Policy Support for Theme Parks - Shanghai's government is actively promoting the development of world-class theme parks as part of its three-year action plan for tourism [7]