Core Viewpoint - The article highlights the innovative approach of the company Fengyuzhu in merging technology, culture, and commerce through its latest project, the "In Water One Side" Sci-Fi Museum, which is centered around the popular Chinese sci-fi IP "The Three-Body Problem" [2][3][4]. Group 1: Project Overview - The "In Water One Side" Sci-Fi Museum is a flagship project under Fengyuzhu's strategy of integrating technology with cultural and commercial elements [2][3]. - The museum features an immersive experience where visitors engage in interactive games to learn about the "Three-Body" universe, utilizing advanced technologies such as AR, XR, and AIGC [3][4]. - The venue is designed to be more than a traditional exhibition space; it aims to create a comprehensive cultural tourism destination that includes various interactive and commercial spaces [4]. Group 2: Company Philosophy and Culture - The founder and chairman, Li Hui, emphasizes a "fun" philosophy that permeates the company's culture and product logic, aiming to create enjoyable experiences for both employees and audiences [2][6]. - Fengyuzhu's transformation from a traditional architectural model company to a leader in the new cultural tourism sector reflects its commitment to innovative experiences and technology integration [6][7]. Group 3: Future Directions and Innovations - The company is focusing on "dislocated competition" to maintain its competitive edge, avoiding homogenization in the market [8]. - Fengyuzhu has established a research institute for embodied intelligence to enhance its digital operations and integrate AI technologies into cultural experiences [8]. - The company plans to leverage robotics in future projects, potentially replacing NPCs in performances and enhancing visitor engagement through immersive storytelling [8].

Core Viewpoint - The sci-fi industry is emerging as a new business model that integrates technology, with the opening of the "In Water" Sci-Fi Pavilion in Shanghai's Fengxian district, aiming to create immersive experiences and boost the cultural tourism sector in the Yangtze River Delta [1][2]. Group 1 - The "In Water" Sci-Fi Pavilion features six sci-fi themed spaces and over 30 immersive exhibits, forming a commercial cluster that combines technology experiences, cultural tourism, and themed retail [1]. - Fengxian district is leveraging major development opportunities, such as the new free trade zone and the construction of five new cities, to enhance its strategic positioning and drive economic growth through dual innovation in technology and industry [1]. - The pavilion is designed to transform sci-fi creativity into tangible economic benefits, positioning Fengxian as a new hub for the sci-fi industry in the Yangtze River Delta [1]. Group 2 - The new large-scale sci-fi educational venue is themed around the Chinese sci-fi masterpiece "The Three-Body Problem," offering an immersive experience that encapsulates the universe's vision, philosophical reflections, and narrative [2]. - This venue will serve as both a gathering place for sci-fi elements and a practical site for popular science knowledge, promoting deep integration of commerce, tourism, culture, sports, and agriculture [2]. - The pavilion aims to create diverse consumption scenarios to meet the varied and personalized demands of citizens and tourists [2].

Core Insights - Shanghai Lego Resort officially transitions from construction to trial operation, set to open on July 5, enhancing Shanghai's "happy economy" [2] - The theme park matrix in Shanghai is expanding, with multiple projects like Shanghai YaoXue Water World and Harry Potter Studio Tour progressing [2][4] Group 1: Shanghai Lego Resort Highlights - The Lego Resort covers an area of 318,000 square meters and features several globally launched attractions, including the "Lego Dragon Coaster" and "Lego Wukong Show" [3] - The park's "Mini World" showcases iconic Chinese landmarks built with 20 million Lego bricks, reflecting China's cultural charm [3] Group 2: Theme Park Market Expansion - Shanghai YaoXue Water World is set to open, marking the first new large water park in 12 years, with early ticket sales exceeding 80,000 [4] - The Shanghai Disney Resort is expanding with a new Spider-Man themed area, becoming the ninth theme park in the resort [4] Group 3: Economic Impact of Theme Parks - The Lego Resort is expected to attract 2.4 million visitors annually, significantly boosting local tourism and related industries [6] - Research indicates that for every 1 yuan of revenue generated by theme parks, 3.8 yuan of economic income is stimulated in the city [6] Group 4: Policy Support for Theme Parks - Shanghai's government is actively promoting the development of world-class theme parks as part of its three-year action plan for tourism [7]