Core Insights - The article highlights the collaboration between Handen Consulting and a leading domestic new materials company to enhance product management capabilities based on the IPD integrated product development management system [2][9] - The company is recognized as a high-tech enterprise with the largest market share in China's ceramic membrane market and ranks among the top three globally, holding multiple national honors [2] - The training program aims to address the global competitive landscape by improving the skills of product managers, who serve as the bridge between R&D and market [2][9] Group 1: Training Objectives - The training focuses on reshaping the value positioning of product managers, emphasizing their roles as market insight providers and resource coordinators, beyond just technical converters [3] - It aims to develop three core capabilities: market demand forecasting, cross-departmental collaboration, and dynamic ROI assessment [3] Group 2: Capability Modules - The training covers 14 core content areas that align with the company's dual-driven model of "new materials + overall solutions," focusing on key capabilities such as market and demand management, product planning and strategy, and full lifecycle management [5] - Specific methodologies like the "Boston Matrix" and "SPAN market analysis" are utilized to guide product strategy and customer demand identification [5] Group 3: Practical Implementation - The training includes interactive workshops aimed at solving real business challenges, such as designing regional product demand selection criteria and establishing key nodes for R&D and market collaboration [6][9] - The outcome includes a clear definition of product manager responsibilities and growth indicators for R&D personnel transitioning to product management roles [7] Group 4: Strategic Alignment - The training program successfully aligns the enhancement of product manager capabilities with the implementation of the IPD system and the company's global business expansion strategy [9] - This collaboration is seen as a benchmark case for empowering listed companies in the materials industry, demonstrating that professional consulting can provide customized solutions tailored to the company's unique characteristics [9]