Core Insights - The article highlights the collaboration between Handen Consulting and a leading domestic new materials company to enhance product management capabilities based on the IPD integrated product development management system [2][9] - The company is recognized as a high-tech enterprise with the largest market share in China's ceramic membrane market and ranks among the top three globally, holding multiple national honors [2] - The training program aims to address the global competitive landscape by improving the skills of product managers, who serve as the bridge between R&D and market [2][9] Group 1: Training Objectives - The training focuses on reshaping the value positioning of product managers, emphasizing their roles as market insight providers and resource coordinators, beyond just technical converters [3] - It aims to develop three core capabilities: market demand forecasting, cross-departmental collaboration, and dynamic ROI assessment [3] Group 2: Capability Modules - The training covers 14 core content areas that align with the company's dual-driven model of "new materials + overall solutions," focusing on key capabilities such as market and demand management, product planning and strategy, and full lifecycle management [5] - Specific methodologies like the "Boston Matrix" and "SPAN market analysis" are utilized to guide product strategy and customer demand identification [5] Group 3: Practical Implementation - The training includes interactive workshops aimed at solving real business challenges, such as designing regional product demand selection criteria and establishing key nodes for R&D and market collaboration [6][9] - The outcome includes a clear definition of product manager responsibilities and growth indicators for R&D personnel transitioning to product management roles [7] Group 4: Strategic Alignment - The training program successfully aligns the enhancement of product manager capabilities with the implementation of the IPD system and the company's global business expansion strategy [9] - This collaboration is seen as a benchmark case for empowering listed companies in the materials industry, demonstrating that professional consulting can provide customized solutions tailored to the company's unique characteristics [9]

Core Viewpoint - The article discusses the phenomenon of "profitless prosperity" and the implications of extreme price competition in various industries, highlighting the negative impact on profit margins and the overall economy [1][21][62]. Group 1: Price Competition and Its Effects - The article illustrates the extreme price competition in e-commerce, exemplified by products like T-shirts and umbrellas being sold at very low prices, raising questions about the profitability of such sales [4][5][20]. - It emphasizes that low profit margins lead to a situation where all participants in the supply chain are squeezed, resulting in a "supply chain squeeze" [9][10]. - The article argues that while consumers may benefit from low prices in the short term, the long-term consequences include reduced wages and potential business failures across the industry [22][25][62]. Group 2: Market Dynamics and Competition - The article contrasts the current competitive landscape with historical examples, noting that unlike the past, today's numerous competitors in industries like umbrella manufacturing cannot easily coordinate to stabilize prices [13][15]. - It discusses the concept of "Nash equilibrium" in pricing, where prices stabilize at a level that neither attracts new competitors nor drives existing businesses out of the market [31][32]. - The article points out that price wars can sometimes be strategic moves by larger companies to establish market dominance, but if they do not lead to monopolistic structures, they can harm the entire industry [33][38]. Group 3: Historical Context and Lessons - The article references the historical case of Texas Instruments and its pricing strategy, which initially led to market dominance but ultimately resulted in a price war that harmed the company and the industry [50][57]. - It highlights the importance of understanding competitor pricing and market dynamics, suggesting that companies should not solely focus on market share at the expense of profitability [59][60]. - The article concludes that a healthy industry should maintain reasonable profit margins while competing on other factors like product features and service quality [61][63].