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冯兴亚:打赢“三大战役” 再造新广汽,2027年自主力争200万辆
Zhong Guo Jing Ji Wang· 2025-07-12 03:36
Core Viewpoint - The automotive industry is undergoing significant transformation, and GAC Group is entering a "wartime state" to address evolving user demands and enhance product value and service experience [1] Group 1: User Demand Battle - GAC Group is restructuring its R&D system to focus on user insights, ensuring that vehicle development meets both functional and emotional value [2] - The company emphasizes the importance of understanding and meeting emotional needs, as vehicles are now seen as personal companions rather than just functional products [1][2] Group 2: Product Value Battle - GAC Group is investing heavily in R&D to enhance safety and technology, mastering key technologies such as high-safety battery systems and advanced driving assistance [2] - The company aims to launch its first mass-produced L4 autonomous driving vehicle this year, showcasing its commitment to innovation in the smart vehicle sector [2] Group 3: Service Experience Battle - GAC Group is implementing an integrated product marketing and sales (IPMS) system to enhance customer experience and satisfaction [4] - The company is focusing on online and offline service integration, aiming to resolve 93% of customer issues within two hours [4] - GAC is also expanding its service network in lower-tier cities to better reach consumers [4] Future Goals - GAC Group aims to achieve a sales target of 2 million units for its self-owned brands by 2027, focusing on delivering both functional and emotional value to users [5]