新浪科技讯 1月8日中午消息，广汽集团近日发布2025年12月产销公告。12月广汽集团汽车销量超18.74 万辆，环比增长4.3%，2025全年汽车销量172.15万辆，全年终端销量181.35万辆。同时，广汽海外拓展 提速，自主品牌全年海外销量近13万辆，同比增长47%。 面对汽车行业变革，广汽集团正推进"番禺行动"一体化改革，推动组织、人才变革。组织层面，广汽把 传统的职能型组织变革为以用户需求为导向、以项目制为支撑的流程型组织。相关改革推动新车开发周 期缩短至18-21个月，研发成本降低超10%，整体业务效率提升约50%；2025年12月，广汽集团又启动自 主品牌BU改革，昊铂埃安BU完成组建并开启渠道融合，计划于2026年第一季度建成超1000家销售网 点，实现全国四线以上城市全覆盖。传祺BU正同步筹备落地。 人才方面，2025年2月，广汽集团聘任冯兴亚为新任董事长，11月包括总经理閤先庆在内的新一届职业 经理人团队上任，以及面向企业内外开展中层干部公开竞聘，深化干部"能上能下"与人才差异化分配体 系。此外，内部推行项目制与收益共享激励机制，激发员工干事创业的热情。 面对市场竞争与消费需求的双重升级， ...

自 2024 年 11 月 15 日启动"番禺行动"以来，一年间，广汽埃安以前所未有的力度推动全体系优化、调整、重组与整合。 如今，伴随一份扎实亮眼的 "收官答卷"落地，这场贯穿研发、生产与市场的全方位变革，终以充满正能量的姿态画上阶段性句点。 2025 年 12 月，凭借 埃安 i60 上市首月突破 10000 辆成绩 的强势拉动，广汽埃安全系月销量 达 40066 辆，不仅实现 多个月持续 环比增长，更创 下年内销量新高。 共探新营销，共创新可能 撰文 | 吴 静 编辑 | 黄 大 路 设计 | 甄 尤 美 《汽车商业评论》认为， 在新能源市场竞争白热化的 202 5 年，埃安单月销量突破 4 万辆不仅是数字上的里程碑， 更是 其 " 国民好车 " 战略系统 性成功的集中 体现。 精准切中核心需求 过去一年，埃安推行 "番禺行动"一体化改革，全面打响了"用户需求战、产品价值战、服务体验战"三大战役。在"国民好车"战略的持续推进下， 埃安 i60 的成功几乎可以被视为"番禺行动"及其"三大战役"取得关键性胜利的标志性成果，它验证了战略方向的正确性。 在埃安看来，真正的 "国民好车"，从不只是一句口号。它是极 ...

12月18日，广汽正式启动自主品牌BU改革，此次改革并非简单的品牌合并。 具体措施上，广汽构建了BU架构体系。其中，昊铂埃安BU率先完成组建，将原本独立运营的昊铂与埃 安品牌纳入同一事业部统筹管理；传祺BU已进入筹备落地阶段，聚焦燃油车"油电同质"转型与新能源 布局；与华为乾崑联手打造的启境品牌则以独立运营模式，专攻高端智能汽车赛道。 渠道融合是整合的核心落地抓手。 按照内部计划，两品牌渠道融合将分阶段稳步推进，第一阶段2026年1月31日前，首批昊铂与埃安销售 和服务融合的销售网点将正式公布，预计将覆盖全国超30个城市，届时同一销售网点可以实现双品牌的 销售和服务功能。第二阶段2026年3月31日前，昊铂与埃安品牌将完成渠道全面融合，形成超1000家销 售网点、100%覆盖全国四线以上城市的网络。 作为广汽集团（601238）推出的新能源品牌，昊铂与埃安定位不同。昊铂主攻中高端市场，服务高净值 用户；埃安锚定"国民好车"定位，深耕大众主流市场，巩固消费基盘。 两大品牌差异化互补，避免内部同质化竞争。整合后的研发、生产、服务资源实现共享，构建起自主品 牌大研发体系，共用生产线与供应链资源，决策链路大幅缩短。 ...

对此，中国企业资本联盟副理事长柏文喜表示："国家新能源汽车下乡政策把三四线及县域市场变成新蓝海，但传统4S店建店成本动辄数千万，在县域市场 很难收回投资。广汽2025年推出的'综合销售服务中心'采取'多品牌授权+轻量化代理'模式，同一家门店可同时摆传祺的燃油/混动车和埃安的纯电车，经销 商只需投入百万级就能开业，资金门槛下降90%以上。" 柏文喜指出，广汽集团2025年已把"自主品牌营销本部"升格，统筹传祺、埃安、昊铂三大自主品牌的营销资源，跨品牌销售其实是在为"一体化改革"探路。 未来同一投资人想拿广汽旗下任何品牌，都可能被要求"多品牌打包"签约，从而把渠道话语权进一步收归集团。 12月18日，广汽集团宣布启动自主品牌BU（Business Unit，事业单元）改革，昊铂埃安BU率先完成组建，两大品牌纳入同一事业部统筹运营。与此同时， 传祺BU也已进入筹备落地阶段。 广汽集团表示，在汽车行业深度变革、市场竞争日趋白热化的背景下，资源共享与协同发展已成为企业构筑核心竞争力的关键路径。此次广汽集团率先推行 昊铂埃安BU改革，旨在通过战略聚焦，最大化释放资源协同价值，提升组织管理效能，同时加速技术创新迭代与市场响 ...

Core Viewpoint - GAC Group showcased its "Panyu Action" reform achievements at the 23rd Guangzhou International Auto Show, emphasizing the creation of value for users through four engines: new technology, new products, new services, and new ecosystems [1] Group 1: New Technology - GAC Group demonstrated several technological breakthroughs in the new energy sector, including the "Xingyuan Range Extender" technology and the Quark electric drive motor achieving over 99% efficiency, the highest in the industry [2] - The company reported that its battery technology has powered over 1.3 million vehicles without self-ignition, achieving over 50 billion kilometers of safe travel [2] - GAC Group has commenced production on its pilot line for solid-state batteries [2] Group 2: New Product Development - Utilizing the Integrated Product Development (IPD) process, GAC Group has established a user-driven product development approach, integrating vehicle and platform technologies [2] - The company plans to launch nine updated and new models by 2026, aligning with diverse user needs [2] Group 3: New Services - GAC Group is expanding its channel transformation by planning to add 600 brand experience stores, aiming to cover over 90% of county-level markets nationwide [2] - The company has completed 45 over-the-air (OTA) updates this year, enhancing over 300 features and experiences across nearly 150,000 vehicles [2] Group 4: New Ecosystem - GAC Group is committed to an open cooperation philosophy, working with industry partners to create a comprehensive "26 Energy Action" ecosystem service system [2] - A strategic cooperation agreement has been signed with CATL to collaborate on battery swapping and other areas over the next decade [2] Group 5: Product Showcase - GAC Group's brands presented multiple new intelligent technology models and mobility solutions, enhancing user travel options [3] - The company unveiled the interior of the Haobo A800 and showcased various models from its brands, including the Aion UT super and Aion i60 [3] - Honda and Toyota also presented their latest models and innovations at the auto show, highlighting the competitive landscape [3][4]

在2025广州车展上，广汽集团展示了"番禺行动"一周年的改革成果，同时还发布了"四大引擎"战略，宣 布将通过新技术、新产品、新服务、新生态深化"番禺行动"改革成果。 新车开发周期缩短 就广汽集团的改革，閤先庆告诉《每日经济新闻》记者，"从去年'番禺行动'以来，我们的整个体系做 了很大变革，全面导入了华为的IPD（集成产品开发）。现在很多企业都在学IPD，它实现了将用户需 求深度融入产品的市场洞察、定义到研发、交付端到端全流程，这是一个很大的变革"。 "本轮变革的核心目标，就是要提升广汽产品在市场上的竞争力，实现商业成功。市场和技术双轮驱 动，正是这一轮改革最重要的部分。"在第二十三届广州国际汽车展览会（以下简称2025广州车展） 上，广汽集团总经理閤先庆在接受《每日经济新闻》记者采访时表示，"'新广汽'的发展核心，是要实 现以'市场+技术'双轮驱动向科技型企业转型"。 对广汽旗下传祺、埃安、昊铂、启境四大自主品牌的协同发展问题，閤先庆给出了清晰定位：传祺面向 稳健进取的主流客户群体；埃安针对年轻家庭的纯电动车市场；昊铂定位中高端，主打科技与豪华；启 境则是与华为深度合作的高端智能新能源汽车品牌。 谈"界"和" ...

Core Viewpoint - GAC Group showcases its "Panyu Action" reform achievements and "Four Engines" strategy at the 23rd Guangzhou International Auto Show, highlighting its full brand matrix and multiple intelligent new vehicles, along with a new "Tech GAC" exhibition area that presents the future of mobility [1][3]. Group 1: Reform Achievements - GAC Group's chairman, Feng Xingya, introduced the achievements of the "Panyu Action" one-year reform, emphasizing a focus on user needs, product value, and service experience to enhance core competitiveness [3]. - The integration of product development processes has led to a 50% improvement in business efficiency, a new car development cycle reduced to 18-21 months, a market response speed increase of over six times, and a reduction in R&D costs by over 10% [3]. Group 2: Four Engines Strategy - GAC Group officially launched its four core development engines: new technology, new products, new services, and new ecosystems, aimed at creating value for users and facilitating the "Reconstructing New GAC" initiative [4]. - In the new technology sector, GAC has made significant advancements in the fields of new energy, safety, chassis, and AI, including the introduction of the "Star Source Range Extender" and the Quark electric drive with over 99% efficiency [4]. - The company plans to launch nine new or revamped models by 2026, covering various commuting and quality travel scenarios, and aims to open 600 new brand experience stores to cover over 90% of county markets [4]. Group 3: Product Showcase - At the auto show, GAC Group presented its full brand matrix, including high-quality, long-range, and high-resale-value vehicles under its self-owned brand, such as the upgraded "Transcend" model and the Aion UT super, which starts at a price of 49,900 yuan [6]. - GAC Honda showcased models like the Accord and Odyssey, while GAC Toyota introduced the new Venza, emphasizing the transition to a zero-carbon factory model [6]. Group 4: Future Directions - GAC Group will continue to focus on the "Four Engines" strategy, maintaining a user-centered approach to accelerate the "Reconstructing New GAC" process and consistently create high-quality mobility experiences [8].

Core Viewpoint - GAC Group showcases its "Panyu Action" reform achievements at the 23rd Guangzhou International Auto Show, emphasizing the creation of user value through "four engines" based on new technologies, products, services, and ecosystems, aiming to establish a new GAC that is technology-leading, quality-leading, and ecology-leading [1][4][6]. Group 1: Panyu Action and User-Centric Approach - GAC Group is committed to a user-centric approach, advancing the "Panyu Action" integrated reform, focusing on three major battles: user demand, product value, and service experience [4][6]. - The introduction of the Integrated Product Development (IPD) process has improved business efficiency by approximately 50%, reduced new car development cycles from 26 months to 18-21 months, and lowered R&D costs by over 10% [4][6]. Group 2: Four Engines for Value Creation - The "four engines" of GAC Group include new technologies, products, services, and ecosystems, aimed at enhancing user value [7][9]. - In new technology, GAC has achieved breakthroughs in user experience, including the "Star Source Range Extender" and the highest efficiency electric motor in the industry, exceeding 99% [9][11]. - GAC plans to launch nine new or updated models by 2026, driven by user demand and a comprehensive R&D system [11][20]. Group 3: Service and Ecosystem Innovations - GAC is expanding its service network with plans to add 600 brand experience stores, covering over 90% of county-level markets in China [11][13]. - The company has completed 45 over-the-air (OTA) updates this year, enhancing over 300 features across nearly 150,000 vehicles [11][15]. - GAC is building a comprehensive energy ecosystem, partnering with industry leaders like CATL to develop a battery swap network and a charging network covering 31 provinces [15][16]. Group 4: Product Highlights at the Auto Show - GAC Aion's i60 and UT super models were highlighted, showcasing advanced technologies and competitive pricing, with the UT super starting at 49,900 yuan [26][30]. - The GAC Trumpchi brand introduced several models, including the Trumpchi M8 and S9, aimed at providing high-quality, long-range, and high-value experiences [20][31]. - GAC's collaboration with Huawei on the A800 model features innovative interior designs and advanced driving assistance systems, enhancing user experience [18][20]. Group 5: Future Directions - GAC Group is entering a deep transformation phase, focusing on user-centric strategies and the "four engines" to achieve its goal of reinventing itself during the 14th Five-Year Plan period [40].

Core Viewpoint - GAC Group showcases the achievements of the "Panyu Action" reform and introduces four core engines aimed at creating value for users, focusing on "new technology, new products, new services, and new ecology" to establish a new GAC that is technology-leading, quality-leading, and ecology-leading [1][2] Group 1: Reform and Strategy - GAC Group emphasizes a user-centric approach and deepens the "Panyu Action" integrated reform, focusing on three major battles: user demand, product value, and service experience [1] - The company has implemented the Integrated Product Development (IPD) process, enhancing business efficiency by approximately 50%, reducing new car development cycles from 26 months to 18-21 months, and increasing market response speed by over six times [1][2] Group 2: New Technology - GAC Group aims to break through the "ceiling" of user experience with its new technologies, achieving a maximum efficiency of over 99% for the Quark electric drive motor and producing over 130,000 vehicles with battery packs that have zero self-ignition [2] - The company has launched a pilot line for solid-state batteries, capable of mass production of automotive-grade solid-state batteries with capacities exceeding 60Ah [2] - The upgraded ADiGO GSD intelligent driving assistance system covers 99.9% of road scenarios, and the new ADiGO SPACE intelligent cockpit has tripled response speed, enabling thousands of intelligent service scenarios [2] Group 3: New Products - GAC Group is set to launch nine updated and new models by 2026, driven by user demand and a comprehensive integration of product development processes [3] - A user insight department with a scale of 200 people has been established to ensure product development aligns with user needs [3] Group 4: New Services - GAC Group plans to add 600 brand experience stores to cover over 90% of county-level markets in China, enhancing service accessibility [3] - The company has completed 45 over-the-air (OTA) updates this year, adding and optimizing over 300 features across nearly 150,000 vehicles [3] Group 5: New Ecology - GAC Group is building a complete "26 Energy Action" ecological service system in collaboration with industry partners, including a ten-year strategic cooperation agreement with CATL for battery swapping services [4] - The company has established a supercharging network covering 31 provinces and 204 cities, with over 21,000 self-operated charging piles [4] - GAC is collaborating with major tech companies to create an AI smart ecosystem called GoLink, and has launched the Aion UT super model in partnership with JD and CATL [4]

Core Viewpoint - GAC Group showcased the achievements of the "Panyu Action" reform one year after its launch, introducing four engines aimed at creating value for users, focusing on new technologies, products, services, and ecosystems to establish a new GAC that is technology-leading, quality-leading, and ecosystem-leading [1][12]. Group 1: Management and Innovation - GAC Group's Chairman, Feng Xingya, emphasized the successful management reforms and technological innovations over the past year, which have improved the vehicle manufacturing process to better meet user demands and market expectations [3]. - The company has restructured its vehicle manufacturing process and upgraded its sales system to enhance user experience, while also empowering its workforce to continuously provide excellent products and services [3]. Group 2: User-Centric Strategy - In response to deep changes in the automotive industry, GAC Group is focusing on three key battles: user demand, product value, and service experience, integrating user needs into the entire product lifecycle through the introduction of the Integrated Product Development (IPD) process [5]. - Business efficiency has improved by approximately 50%, with new vehicle development cycles reduced from 26 months to 18-21 months, and market response speed increased by over six times, while R&D costs have decreased by over 10% [5]. Group 3: New Products and Services - GAC Group has established a comprehensive R&D system based on the IPD process, with a dedicated user insight department of around 200 people to drive user demand-led product development, planning to launch nine new or revamped models by 2026 [7]. - The company is also enhancing its service offerings by planning to add 600 brand experience stores to cover over 90% of county-level cities in China and has completed 45 over-the-air (OTA) updates this year, adding and optimizing over 300 features across nearly 150,000 vehicles [7]. Group 4: Ecosystem Development - GAC is building a complete ecological service system in collaboration with industry partners, including a ten-year strategic cooperation agreement with CATL for battery swapping services, which will cover 1,000 battery swap stations across 45 cities this year [9]. - The company is also collaborating with major tech firms like Huawei and Tencent to develop an AI smart ecosystem, and has launched the Aion UT super vehicle in partnership with JD.com and CATL [9]. Group 5: Product Showcase - At the Guangzhou Auto Show, GAC presented various new intelligent technology models, including the GAC Aion UT super and several models from GAC Trumpchi, with plans for new MPVs in the coming year [9][11]. - GAC Honda and GAC Toyota showcased popular models and innovations, including the new generation of the Vezel and the first pure electric flagship model priced under 200,000 yuan [12].