Ice and Snow Economy
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岗什卡雪峰景区接待游客突破100万人次
Xin Lang Cai Jing· 2026-01-27 22:08
Core Insights - The county of Menyuan is leveraging its ice and snow economy as a key driver for high-quality economic development, transforming previously underutilized cold resources into vibrant economic opportunities [1][2] - The county aims to establish a "year-round" tourism development model, integrating various sectors through a "tourism+" approach, with a focus on the Qilian Mountain and Gangshika Snow Peak as central attractions [1] Group 1: Tourism Development - Menyuan is promoting the "first snow mountain in life" as a core IP, emphasizing its proximity to the provincial capital and accessibility via high-speed rail, aiming to attract over 1 million visitors to the Gangshika Snow Peak scenic area by 2025 [1] - The county is hosting high-profile events such as the International Ski Mountaineering Masters and introducing immersive experiences like "Snow Mountain New Year," enhancing its tourism offerings [1] Group 2: Economic Integration - The county is advancing the integration of agriculture, sports, culture, and commerce, focusing on the sale of unique agricultural and livestock products in tourist areas to increase income for local farmers and herders [2] - Menyuan is developing a labor brand for "snow mountain guides," creating a professional team of 184 snow mountain guides and over 300 Lama guides, directly generating employment for 600 individuals [2] - The average monthly income for snow mountain guides ranges from 12,000 to 30,000 yuan, while Lama guides earn around 5,000 yuan, facilitating a transition for many herders from traditional roles to tourism-related jobs [2]
Global mayors' dialogue in Harbin charts course for sustainable winter economy
Globenewswire· 2026-01-08 09:01
Core Viewpoint - The "Global Mayors Dialogue in Harbin" highlights the city's role in promoting its ice and snow economy, showcasing its tourism potential and international cooperation opportunities [1][11]. Group 1: Event Overview - The "Global Mayors Dialogue in Harbin" took place from January 6, 2026, in Heilongjiang Province, China, with participation from mayors and representatives from countries such as Canada, Finland, and the Republic of Korea [1]. - The event included visits to major city landmarks, including the Central Street and the Harbin Ice-Snow World, which is the world's largest ice and snow theme park [3]. Group 2: Economic Impact - The annual Ice and Snow Festival has significantly boosted Harbin's tourism, as noted by Andrew Knack, the mayor of Edmonton, who emphasized its positive impact on the local economy [4]. - Harbin's ice and snow economic output exceeded 160 billion yuan (approximately 22.8 billion U.S. dollars) in 2024, representing about one-sixth of the national total [13]. Group 3: International Cooperation - Heikki Kontiosalo, deputy speaker of the city council of Rovaniemi, expressed interest in strengthening cooperation with Harbin in ice and snow technology, winter sports, and related equipment [8]. - The inaugural Harbin International Ice and Snow Expo coincided with the dialogue, showcasing advanced ice-and-snow equipment and presenting opportunities for international investment and cooperation [10]. Group 4: Sister-City Relationships - Harbin has established sister-city ties with 37 cities across 28 countries, reflecting its open attitude towards global engagement [11].
2025-2026 "Winter Snow, Warm Sunshine - Meet in Shenyang" Ice and Snow Carnival Series & the 3rd Snow Football Village Super League Grandly Launches
Globenewswire· 2025-12-30 04:40
Core Insights - The launch of the "Winter Snow, Warm Sunshine - Meet in Shenyang" Ice and Snow Carnival Series and the 3rd Snow Football Village Super League marks the beginning of Shenyang's winter tourism season, emphasizing the integration of culture, tourism, sports, and commerce [1][3] Industry Development - Shenyang is developing a comprehensive industrial chain that encompasses ice-and-snow tourism, winter sports, ice-snow culture, and winter sports equipment, aiming to enhance the supply of winter projects and services [2] - The event is part of Shenyang's preparation for the 15th National Winter Games, positioning the ice-and-snow economy as a new growth driver for the region [2] Event Highlights - The 2025-2026 ice-and-snow season will feature nearly 300 activities focused on themes such as "snow fun & hot springs, theater performances & art exhibitions, and New Year folk customs," showcasing a blend of tradition and modern creativity [3] - The 3rd Snow Football Village Super League will involve over 100 teams from various districts and provinces, creating a new cultural tourism intellectual property (IP) for winter [3] Visitor Experience - The event includes a 400-meter-long snow slide, 40 ice-and-snow activities, regular fireworks displays, and a variety of local delicacies and warm beverages, enhancing the lively atmosphere of Shenyang's ice-and-snow economy [4]
2025—2026年黑龙江省冬季冰雪旅游“百日行动”启动
Ren Min Wang· 2025-11-09 02:22
Core Viewpoint - Heilongjiang Province is launching a "100-Day Action" for winter ice and snow tourism from November 8, 2025, to February 28, 2026, aiming to establish itself as a world-class ice and snow tourism destination and economic hub [2]. Group 1: Tourism Product Development - The initiative focuses on enhancing tourism products under the theme "Enjoy Ice and Snow in Heilongjiang," creating a multi-layered and comprehensive ice and snow product matrix [4]. - The Harbin Ice and Snow World will reach a historic scale, with new routes connecting key attractions such as Harbin, Wuchang, and Snow Town [6]. - Ten themed routes will be launched, including "Charming Ice City," "Ice and Snow Events," and "Outdoor Adventures" [6]. Group 2: Cultural and Entertainment Integration - The "Ice and Snow Song in Heilongjiang" initiative will enhance cultural offerings with high-quality events like immersive dramas and tourism performance seasons [8]. - Special festivals will be organized, including the Harbin International Ice and Snow Festival and the "Ice and Snow Cultural Month" [10]. Group 3: Sports and Technology Integration - The program will introduce high-level events such as the Sino-Russian International Winter Series and the National Youth Speed Skating Championships [12]. - Technological enhancements will be made through AR/VR and light shows to improve visitor experiences [12]. Group 4: Transportation and Infrastructure Improvement - The "Worry-Free Travel in Heilongjiang" initiative will enhance transportation capacity, including new international and domestic flight routes and special trains for ice and snow tourism [13]. - Upgrades will be made to tourist facilities, including visitor centers, heating points, and 5G networks [14]. Group 5: Regulatory and Service Enhancements - The "Integrity Travel in Heilongjiang" initiative will strengthen tourism regulation, targeting issues like unreasonable low-price tours and forced consumption [15][16]. - The "Visitor Satisfaction in Heilongjiang" initiative will implement a "Five Ones" warm service approach, ensuring a comfortable and reassuring experience for tourists [20][23].