[Music] It's so nice to see a generative media track in the AI conference, AI engineer conference this year. Um, we my company, I work at this company called file. ai.Uh we call ourselves a generative media platform. Uh and this is a term that's been around for a while. Uh but we kind of owned it and we called it uh the name name of our of our company generative media platform. Uh and the way we define it at least is it it's a generative video audio or image.And uh our company is seeing all these kinds of m ...