Immersive Experience
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新商圈靠啥出圈
Xin Lang Cai Jing· 2026-02-13 22:47
然而,出圈不等于长红,新商圈的发展仍面临现实挑战。一些室外、半地下商圈存在反季节生存难题, 寒冬酷暑时节,即便打卡区、餐饮区的场景设计再精巧,也可能客流锐减,造成资源闲置;部分商圈盲 目跟风打造网红打卡点,却忽视商户品质与服务细节,导致消费者打卡一次即弃;还有些商圈过度聚焦 小众圈层,陷入客群固化的困境,难以突破发展瓶颈。 新商圈的健康发展,既需要保持创新活力,也需要注重内核沉淀。面对季节性难题,可探索室内外联动 模式,在淡季灵活调整活动场地,或通过加装恒温设施、优化场景规划等方式,降低天气对消费体验的 影响;针对同质化与内核不足的问题,商家需在深耕主题特色的同时提升服务质量,适度引入亲子互 动、便民服务等普适性业态,让商圈既有打卡点,更有能留住人的核心吸引力。促消费并非简单地打折 促销,而是要读懂人们对美好生活的向往,用有温度、有创意的场景,让消费成为一种愉悦的享受。毕 竟,谁能拒绝一个既能满足需求,又能带来惊喜的快乐场呢? 商圈在"商",更在"圈"。商圈的核心竞争力,从来不止于商业浓度,更在于文化厚度。北京大吉巷将老 北京胡同文化、市井烟火气融入商业场景,青砖灰瓦间的特色小店,让逛街变成一场城市文化漫游。 ...
Capturing live events for Apple Immersive Video: Learnings from "Metallica" | Meet with Apple
Apple Developer· 2025-12-08 19:42
Immersive Media Production - Key Takeaways - Immersive experiences aim to capture the feeling of being part of an event, not just observing it [5] - Access to prime locations is crucial for capturing immersive experiences, requiring negotiation and navigating legacy workflows [8] - Collaboration with artists is essential to understand their vision and design coverage accordingly [9][10] Technical Aspects of Immersive Capture - Stage mapping and choreography analysis are vital for strategic camera placement [10][13] - Previsualization in 3D environments like Vision Pro helps refine camera angles and movement [14] - Stabilized cameras and dynamic rigs like Steadicams and Spidercams are necessary to match the energy of live events [16][17] Overcoming Traditional Limitations - Traditional long lenses and camera pit placements are not effective for immersive capture [6][7] - Immersive capture requires breaking down the wall between artist and fan [10] - The goal is to make the audience feel like they are on stage with the performers [6]
Netflix House To Open In Philadelphia & Dallas Late 2025; Expands To Las Vegas Strip In 2027
Prnewswire· 2025-06-17 13:15
Core Insights - Netflix is set to launch its first two Netflix House locations in Philadelphia and Dallas by late 2025, with a third location planned for Las Vegas in 2027, each spanning over 100,000 square feet [1] - Netflix House aims to create immersive experiences based on popular shows and movies, allowing fans to engage with the content in a physical space [3][4] Group 1: Netflix House Features - Netflix House will feature interactive experiences based on shows like "Squid Game," "Stranger Things," and "ONE PIECE," allowing fans to participate in themed activities [2][5][6] - Each location will include a restaurant called NETFLIX BITES, offering food and craft cocktails inspired by Netflix content [7] - The venues will regularly update their offerings, providing new experiences for returning visitors [2][4] Group 2: Previous Experiences and Audience Engagement - Netflix has previously launched over 40 live experiences, reaching 10 million fans across 450 openings in 300 cities globally, with an average guest rating of 4.6 out of 5 [10] - The immersive experiences are designed to allow fans of all ages to become the main character in their favorite stories, enhancing audience engagement [3][10] Group 3: Employment Opportunities - The Philadelphia and Dallas locations of Netflix House are currently hiring, providing opportunities for fans to work in an environment themed around popular Netflix characters [9]