My name is Ivan Serrano. I'm the technical director for Apple's immersive media team. Today we're going to talk about all the lessons learned on capturing immersive live events for VOD or live to tape.Not to be confused with the live live, which I know everybody's excited about. We all love going to live events. There's something exciting about being in the crowd, whether it's watching Steph Curry dropping threes from half court at the All Star game or LeBron James at 40 years old, throwing down monster dun ...

Core Insights - Netflix is set to launch its first two Netflix House locations in Philadelphia and Dallas by late 2025, with a third location planned for Las Vegas in 2027, each spanning over 100,000 square feet [1] - Netflix House aims to create immersive experiences based on popular shows and movies, allowing fans to engage with the content in a physical space [3][4] Group 1: Netflix House Features - Netflix House will feature interactive experiences based on shows like "Squid Game," "Stranger Things," and "ONE PIECE," allowing fans to participate in themed activities [2][5][6] - Each location will include a restaurant called NETFLIX BITES, offering food and craft cocktails inspired by Netflix content [7] - The venues will regularly update their offerings, providing new experiences for returning visitors [2][4] Group 2: Previous Experiences and Audience Engagement - Netflix has previously launched over 40 live experiences, reaching 10 million fans across 450 openings in 300 cities globally, with an average guest rating of 4.6 out of 5 [10] - The immersive experiences are designed to allow fans of all ages to become the main character in their favorite stories, enhancing audience engagement [3][10] Group 3: Employment Opportunities - The Philadelphia and Dallas locations of Netflix House are currently hiring, providing opportunities for fans to work in an environment themed around popular Netflix characters [9]