Good morning everyone. My name is Tucker MacDonald and I'm the founder of Condor Digital, an app design and development studio. I'm thrilled to be here today to talk about my app, Tide Guide.I certainly realize that Tide Guide doesn't have the same household name recognition as some of my previous presenters. So let me tell you a little bit about the app. Tide Guide is my ocean tides and marine weather app that I've been publishing since 2018.The app has grown from my experiences growing up by the ocean, fi ...

Hi everyone, I'm Kevin Long, director of Apps at CNN. I've been with CNN for four years, leading our efforts to deliver world class News experiences on iOS and Android. Mobile is at the forefront of CNN's digital strategy.It's where our most engaged users are, whether they're watching live videos, reading breaking news, or getting alerts in real time. Our goal is to deliver fast, seamless and native experiences that feel right at home on Apple devices. Our motivation to adopt Apple technologies early stems ...

Hi everyone. Good morning. I am Jaime DeLanghe and I lead product for the Slack experience at Salesforce.So I couldn't be more excited to talk to you guys about the big redesign we did with Liquid Glass. As all of you know, big redesigns are every product leader's dream, right. It's so easy.Everyone agrees on the design. Everything goes seamlessly. There's never any engineering snags.We didn't have anything else we were going to do, right. Right. Well, actually at Slack, it kind of was a no brainer in this ...

Hello, I’m Jeseka Hahn, VP of product design at LTK. You know that moment when a creator shares something and you think to yourself, I need that. Well, that's LTK it's a social community for recommendations across everything you're into.And millions of people trust LTK creators purchasing $6 billion in recommendations every single year. Today, I'll share three lessons we learned when we made one bold decision to rebuild our app with SwiftUI from the ground up, using Apple's native design at the core. Start ...

Hi everyone, I’m Kelli. I'm a games editor on the App Store editorial team, and I describe myself as a lifelong player. And when I say lifelong, I mean my first Mac was a tan box with a floppy disk drive.So it's been a minute. Now, one of my favorite parts of what I do is getting the chance to help players find new favorite games. So if there is an opportunity for me to help make a connection between what you're making and all the people who are going to love it, I consider that doing my job well.Today, I'm ...

Welcome everyone. My name is Mischa. I'm on the App Store product team at Starling said.And I'm so excited to share a lot more about the brand new Apple Games app with all of you today. Start with an overview of all the ways that your games can be discovered across the Apple Games app. Then we'll share how you can boost your discoverability in the games app by initializing Game Center. And lastly, I'll cover how you can get the most reach and engagement by adding new and existing Game Center features to you ...

I'm Nadia, CEO and producer at Black Salt Games. The team of four behind dredge, a fishing adventure where you play a boat that somehow became a global indie hit. Today, I want to share how we took that success and found new depths on Apple's platforms.What we learned, what surprised us, and what it could mean for other premium Indies. Exploring the App Store as a platform for their games. Before we focused on whether we could make dredge feel native, we had to ask ourselves whether we should.And while we n ...

My name is Mike Escudero and I'm on the App Store business development team looking after games in particular. So I'm going to spend a little time today talking about the App Store in general, and then drill down and talk about premium games on our platform. Free to play games, as we all know, are predominant on mobile and the App Store, but we see other game types and business models also find success.As I'll show you in the next couple of slides, the App Store is a huge platform reaching hundreds of milli ...

Hello everybody. So my name is Adrianna Lewis and I am part of the content strategy and acquisition team here at Apple Arcade. So many of you have likely heard of arcade or even have active games here on the service, but if you don't today, I have the great privilege to share with you all what arcade is all about.So the goal of arcade has always been to create the next generation arcade by offering fun, safe and unforgettable gaming experiences. But before I dive in, here's a short video showing a compilati ...

Performance Optimization on Apple Devices - Apple Silicon creates a unified gaming platform across Mac, iPad, and iPhone, presenting challenges in delivering console-quality experiences on mobile devices [1] - The industry employs a systematic loop for performance optimization: observe, isolate, diagnose, and tune [5][6] - Metal Performance HUD is used as a live dashboard for spotting issues in real-time during development and QA [7][8] - Xcode Instruments, with the Game Performance Overview template, supports long captures to identify issues appearing over time [12][13] - Metal System Trace provides a detailed, low-level view of GPU hardware scheduling [15] - Metal Debugger, with frame capture, helps scrutinize single frames to identify the root cause of performance issues [17][18] Power Efficiency and Scaling - Sustained Execution Mode gives a steady performance state and a good target for optimizations; thermal metric in Metal Performance HUD helps catch issues early [27][28] - The industry monitors and controls power usage by marking games in info.plist to enable Game Mode [27] - Developers can use rendering resolution, asset/feature quality, and device capabilities to tune games for different devices [32][33][34][35] - MetalFX can bridge the performance gap by using spatial or temporal upscaling [4]