Immersive Fan Engagement

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SEGG Media: Three SEGG Stars Light Up Laguna Seca: Ilott, Foster, and Murray Set for Monterey Showdown
Globenewswire· 2025-07-25 17:15
Core Viewpoint - SEGG Media Corporation is showcasing its drivers at the Java House Grand Prix of Monterey, emphasizing its commitment to developing talent in motorsport and enhancing its brand presence in the industry [3][4][10]. Group 1: Driver Performance - Louis Foster has established himself as a consistent qualifier in the IndyCar series, with an average starting position of 8.4 over the last five races, including a pole position at Road America [5][6]. - Callum Ilott is returning to Laguna Seca, where he achieved his career-best finish of P5 in 2023, and is expected to be a strong contender for a top-10 finish this weekend [7][8]. - Sebastian Murray is making his return to racing after being medically cleared, showcasing resilience following a high-speed crash, and is eager to compete at Laguna Seca [8][9]. Group 2: Company Strategy and Vision - SEGG Media is holding strategic meetings with racing teams as part of its Young Drivers Academy Program, aiming to become a leading incubator for elite racing talent in INDYCAR and international series [9]. - The company is focused on immersive fan engagement and ethical gaming, redefining audience interaction with sports and entertainment content [11]. Group 3: Event Details - The race weekend at WeatherTech Raceway Laguna Seca includes practice sessions on July 25, qualifying on July 26, and races on July 27 [14].
SEGG Media Signs Global Partnership With Super League Kerala — Launching Sports.com App’s First Live Football Rights in Asia
Globenewswire· 2025-07-17 16:00
Core Viewpoint - SEGG Media Corporation has entered a five-year commercial agreement with Super League Kerala, valued at over $11.6 million, marking its first official football league partnership in the Indian subcontinent [3][4]. Group 1: Partnership Details - The agreement establishes SEGG Media and its Sports.com super app as the exclusive global commercial and broadcast partner for SLK [4]. - Season 1 of SLK attracted nearly 13 million viewers, with Season 2 targeting a 25% increase in audience reach through Sports.com's streaming platform [4][9]. - The partnership will enable a tiered subscription model through Sports.com, allowing fans to engage with SLK matches in multiple languages and access real-time stats, fantasy integration, and on-demand replays [7]. Group 2: Strategic Importance - The partnership is seen as a validation of the Sports.com strategy, providing a high-growth product to launch the app in a market with a strong football culture [5]. - SEGG Media aims to leverage this partnership to expand its presence across India, Asia, and MENA, targeting the Keralite diaspora globally [12]. - The deal includes commercial inventory for local and global sponsors, creating a scalable advertising engine tied to viewership growth [7]. Group 3: Company Background - SEGG Media Corporation operates a portfolio of digital assets, including Sports.com and Lottery.com, focusing on immersive fan engagement and ethical gaming [10]. - The Super League Kerala is designed to elevate the football culture of Kerala, aiming to create a professional football ecosystem and inspire the next generation of footballers [8][9].