Core Insights - The 2024 State of Snacking report reveals that indulgence remains a key driver in consumer snacking behavior, with many consumers viewing snacking as a treat or reward [1][3] - The report indicates a 5% increase in the number of global consumers eating biscuits and/or cookies at least once per week, highlighting a growing appetite for these indulgent snacks [2] Consumer Behavior - The survey, conducted in partnership with The Harris Poll, shows that snacking is perceived as a cost-effective way to achieve satisfaction in daily life [2] - A significant 76% of consumers prefer to enjoy their indulgent snacks rather than focus on the ingredients [8] - 81% of consumers agree that they snack to find quiet moments for themselves, marking a 9% increase from the previous year [8] - 80% of consumers use snacks as a way to treat themselves after a productive day, indicating a strong link between snacking and emotional well-being [8] Company Overview - Mondelēz International reported net revenues of approximately $36.4 billion in 2024, positioning itself as a leader in the snacking industry with a diverse portfolio of iconic brands [4] - The company emphasizes adapting to evolving consumer preferences, ensuring that every snack offers opportunities for connection and mindfulness [3]