The Architecture of AdmirationLAST UPDATED: February 18, 2026 at 2:22 PMby Braden Kelley and Art InteligenciaEvery year, the Fortune World’s Most Admired Companies list serves as a masterclass in reputation management. In 2026, the stakes have shifted. We are no longer just looking at who can build a better widget; we are looking at who can navigate the “perpetual pivot.”“Innovation is no longer a department — it is a survival reflex built on human trust.” — Braden KelleyThe 2026 All-Star CircleAppleMicroso ...