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CIS市场竞争,加剧!
半导体行业观察· 2025-06-14 03:09
Core Insights - Sony Group's imaging and sensing solutions division (I&SS) forecasts a revenue of 1.799 trillion yen for FY2024, a 12% year-on-year increase, with operating profit expected to reach 261.1 billion yen, a 35% increase, both hitting historical highs [2] - Despite revenue growth, Sony's market share in the image sensor sector is projected to remain flat at 53% for 2024, with a revised target of 56% for 2025 due to underperformance of major clients and intensified competition in the high-end Chinese market [2][3] Revenue and Profit Forecast - The anticipated revenue growth for FY2024 is attributed to favorable exchange rates, improved product mix, and increased sales of mobile device sensors [2] - The operating profit forecast of 261.1 billion yen represents a significant increase, indicating strong operational performance [2] Market Share Dynamics - Sony's market share in the image sensor market is expected to remain unchanged at 53% for 2024, with a delay in achieving the 60% target initially set for 2025 [2][3] - The company aims to maintain its operational strategy with a long-term goal of reaching 60% market share despite the temporary setback [3] Competitive Landscape - Increased competition in the high-end segment in China has been identified as a key factor affecting Sony's market share stability [3] - Counterpoint Research predicts that global smartphone CMOS image sensor (CIS) shipments will grow by 2% in 2024, reaching 4.4 billion units, with Sony retaining the top position [5][8] Product Development and Strategy - Sony Semiconductor's strategy focuses on enhancing product capabilities across five functional axes: sensitivity/noise, dynamic range, resolution, readout speed, and power consumption [3] - The company plans to expedite the launch of new products that balance these technological features to capture market share [3] Future Market Trends - Counterpoint Research notes that the average number of cameras per smartphone is expected to decrease from 3.8 in 2023 to 3.7 in 2024, which may impact CIS demand [8] - The exit of SK Hynix from the CIS market by March 2025 could create new growth opportunities for Chinese suppliers like GalaxyCore and OmniVision [9]