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圣贝拉上市后其创始人向华发家书:致走窄门的同路人
财联社· 2025-06-26 09:34
Core Viewpoint - Saint Bella's listing on the Hong Kong Stock Exchange marks a significant milestone, establishing it as the first stock in the family quality care sector in Hong Kong, with a market performance that saw its stock price rise by 46.5% to HKD 9.64, resulting in a market capitalization of HKD 5.74 billion [1][2]. Company Development - The founder, Xiang Hua, reflects on the company's journey, emphasizing a commitment to long-termism and a focus on customer needs, which has allowed the company to expand its business segments and achieve independent growth [1][3][7]. - Saint Bella has adopted a full-cycle service strategy (LTV), acquired Guanghetang, and developed home service offerings, which have contributed to its growth trajectory [1][7]. Service Quality and Innovation - The company prides itself on its high-quality services, having established the industry's first SaaS system and over 1,000 standard operating procedures (SOPs) to enhance service delivery [1][10]. - Saint Bella has innovated its care model from 1.0 to 3.0, introducing 24-hour nurse care, environment iterations, and proprietary product development, thus creating a unique market position [1][11]. Future Strategy - The company aims to maintain a focus on women and families, creating a closed-loop service model while expanding globally into major cities and introducing the "Bella Doctor" maternal and infant language model to address parenting challenges [2][12][17]. - Saint Bella's strategy includes deepening its understanding of women's long-term needs and expanding its service radius through partnerships and product offerings [16][19]. Cultural Mission - The company is committed to promoting Eastern postpartum care culture globally, aiming to connect with diverse cultures and enhance the appeal of traditional Chinese care practices [14][15][17]. - Saint Bella emphasizes humility and a customer-centric approach, valuing partnerships and competition while striving to solve real problems for its clients [18][19].