Business Model & Brand - Sisters Mandy and Rebecca Wolfe built a lifestyle empire and brand from a single salad counter [1] - The company's success is attributed to a recipe built on intuition, design, and joy [1]

As filed with the Securities and Exchange Commission on October 6, 2025. Registration No. 333-[*] UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 7372 47-3892903 (State or Other Jurisdiction of Incorporation or Organization) (Primary Standard Industrial (I.R.S. Employer Identification No.) 5115 Maryland Way, Suite 303 Brentwood, Te ...

Core Insights - Vaunt, operated by Volato Group, Inc., is hosting an exclusive VIP Member Social event on September 25th in Miami to celebrate its members and enhance brand loyalty [1] Company Activities - The event will take place at Rosa Sky rooftop in Brickell, Miami, and is part of a national series aimed at reinforcing the brand's position in the private aviation and lifestyle sectors [1]

Branding & Tourism - Provence is evolving into a lifestyle brand, not just a travel destination [1] - The region is well-marketed [1]

Branding & Tourism - Provence is evolving into a lifestyle brand, not just a travel destination [1] - The region is well-marketed [1]

Financial Data and Key Metrics Changes - The company achieved record net revenue of $358 million, representing a 15.7% increase year-over-year [28] - Comparable growth was up 10.5%, driven by the successful conversion of strong first-quarter demand [28] - Net income grew by 57.7% to $35 million, reflecting over three times earnings leverage on 16% net revenue growth [33] - Adjusted EBITDA increased by 51.2% to $60 million, with an adjusted EBITDA margin of 16.8%, up 390 basis points year-over-year [34] Business Line Data and Key Metrics Changes - Demand comparable growth decreased by 3.6% due to macroeconomic pressures, but July saw a rebound with a 15.7% increase [31][32] - The upholstery business remains a significant driver, with a focus on customization and a wide range of fabric options [56] Market Data and Key Metrics Changes - The company operates in a $100 billion market, holding less than a 2% share, indicating significant growth potential [41] - The showroom expansion strategy is aimed at increasing market presence, with plans to open five to seven traditional showrooms annually [41] Company Strategy and Development Direction - The company is focused on increasing brand awareness, expanding showroom footprint, enhancing omnichannel client experience, and investing in scalable infrastructure [6] - The launch of the Our House Bath Collection represents a strategic expansion into a new product category [14][15] - The company aims to navigate macroeconomic challenges from a position of strength, being debt-free with ample liquidity [16] Management's Comments on Operating Environment and Future Outlook - Management acknowledged a dynamic and uncertain operating environment but expressed confidence in the brand's strength and long-term outlook [31] - The company expects continued choppiness in demand trends but remains optimistic about the resilience of its client base [31][32] - Full-year guidance reflects confidence in strategy execution, with net revenue expected between $1.29 billion and $1.38 billion [49] Other Important Information - The company is investing approximately $10 million in strategic initiatives to support long-term growth [46] - A diversified sourcing strategy is in place to mitigate risks associated with tariffs and geopolitical tensions [38] Q&A Session Summary Question: Opportunities with the Bath Collection - Management noted that customer preferences are evolving towards softer, warmer designs, and the Bath Collection aligns with these trends [55] Question: Demand Trends and Tariff Impact - Management acknowledged the choppiness in demand and the expected impact of tariffs, emphasizing the resilience of their consumer base [64][94] Question: Market Share and Competitive Position - Management believes the company is gaining market share and has a unique product offering that differentiates it from competitors [98]

Core Viewpoint - Yeti has experienced significant stock volatility since going public, with a notable decline of approximately 68% from its peak, despite strong growth in sales, operating income, and free cash flow since its IPO, indicating a potential investment opportunity at current low valuations [1][2]. Group 1: Customer Loyalty - Yeti has cultivated a loyal customer base, with 95% of customers recommending its products, reflecting strong brand resonance and effective word-of-mouth marketing [5]. - The brand's marketing strategy focuses on authentic content through over 200 brand ambassadors, connecting with various outdoor enthusiasts and fostering a cult-like following [3][4]. Group 2: Expansion Opportunities - Yeti's sales growth is projected at 9% for 2024, with a significant 30% increase in international revenue, indicating substantial growth potential as international sales currently account for only 18% of total revenue [6][7]. - The company is exploring adjacent markets and partnerships, such as sponsoring sports teams and expanding into cookware, which could further enhance its market reach [7][8]. Group 3: Financial Strength - Yeti maintains a strong financial position with a net cash balance of approximately $300 million and consistent free cash flow generation of over $200 million annually [9]. - The company has initiated a substantial stock buyback plan, increasing its buyback capacity to $450 million, representing 18% of its total valuation, which could benefit shareholders as the stock trades near all-time lows [10][11]. Group 4: Valuation - Yeti's current valuation metrics are at or near historical lows, trading at a price-to-earnings (P/E) ratio of 17 compared to the S&P 500's average of 29, suggesting it is undervalued relative to the broader market [12][13]. - The combination of a robust buyback program and low valuation presents a compelling investment case as the company continues to expand geographically and product-wise [14].