8 October 2025 | 9:47PM HKT Equity Research China Cosmetics: Double 11 pulse check: Expert call takeaways: Longest ever with step up promotion from Tmall/Taobao; MGP/Jahwa to lead On Oct 8, we invited a cosmetics expert specializing in providing e-com solutions for beauty brands in China to share some of the latest updates on the industry, especially the Double 11 Shopping Festival that starts from Oct 9 til Nov 14 which could account for 60%+ of 4Q online GMV or 20% of full year per historical average. We ...