Core Insights - Amazon has expanded its multi-channel fulfillment (MCF) program to support sellers on SHEIN, Shopify, and Walmart, enhancing its connectivity with existing platforms like eBay, Etsy, Temu, and TikTok Shop [1][2]. Group 1: Program Details - The MCF program allows merchants to utilize Amazon's logistics network for order fulfillment beyond Amazon's own store, maintaining a unified inventory through Fulfillment by Amazon (FBA) [2]. - By leveraging Amazon's logistics, brands can consolidate inventory across multiple sales channels, reduce out-of-stock situations, and improve turnover rates without needing separate fulfillment operations [2][3]. Group 2: Seller Benefits - Merchant feedback indicates an average sales increase of approximately 19% after adopting MCF for off-Amazon channels, along with improved inventory balance from a single inventory pool [3]. - For Walmart Marketplace, sellers can directly route orders to MCF via Amazon Seller Central or through integration partners, with options for unbranded packaging and carrier services [3]. Group 3: Integration with Other Platforms - MCF integrates with Shopify Fulfillment Network, enabling businesses to auto-sync inventory and track orders in real time, while Amazon manages the pick, pack, and ship processes [4]. - A new MCF app for SHEIN is expected to launch by year-end, facilitating fulfillment selection from the SHEIN Seller Hub and Amazon's portals [4]. Group 4: Company Perspective - Amazon emphasizes that its fulfillment network enhances customer satisfaction through fast and reliable delivery, supporting the growth of independent sellers, particularly small and medium-sized businesses [5].