Market Opportunity & Trends - The "silver economy," encompassing all consumption by individuals over 50, represents a significant global opportunity [5] - The global silver economy moves $22 trillion USD annually [6] - In Brazil, the silver economy is projected to be 18 trillion Reais in 2024 [6] - The silver economy's numbers are expected to more than double in the next two decades [6] - There are more grandparents than grandchildren for the first time in human history, shifting consumption, labor market, tourism, culture, and technology [13] Market Neglect & Bias - 60% of mature consumers feel unrepresented by brands [7] - 4 out of 10 mature consumers say they cannot find products and services designed for their real needs [7] - The market often ignores the 60+ population, despite their spending power and active lifestyles [8] - Ageism, or prejudice based on age, affects purchasing decisions, job opportunities, and healthcare [8][9] Impact of Perception on Longevity - Positive views on aging can increase lifespan by up to 8 years, more than quitting smoking or exercising [10][11]

Aging Population & Longevity - Globally, the population is aging, with a significant increase in the number of centenarians, particularly in Brazil, where there are nearly 38,000 centenarians, primarily residing in São Paulo, Minas Gerais, and Bahia [1] - By 2030 and 2050, Brazil is projected to have almost 70 million elderly individuals, highlighting the increasing importance of preparing for an aging society [1] - Currently, 1 out of every 12 people worldwide is 60 years old, and every 20 seconds, someone turns 50, emphasizing the growing focus on aging and longevity [1] - Increased life expectancy is observed, with an increase from 73.1 to 80.1 years, indicating advancements in healthcare and living conditions [9] Caregiving & Social Support - The "sandwich generation," those caring for both elderly parents and children, faces significant pressure and responsibilities, highlighting the need for social support and recognition of caregiving as a societal issue [6][7] - Social connections and relationships play a vital role in well-being and longevity, with studies suggesting that spending time with friends can positively impact physiological health by producing serotonin [10][12][13] - Maintaining and renewing social connections through various groups and activities is crucial for navigating different life stages and ensuring emotional well-being [12] Agronegócio & Food Production - Brazil is a major global producer and exporter of food, supplying both domestic and international markets, with significant exports in 2022 primarily to China, the United States, and European Union countries [1] - The agricultural sector is a significant contributor to Brazil's wealth, as observed through the window of a bus traveling through the countryside [1] Women's Health & Well-being - Women often experience multiple roles and responsibilities, leading to increased pressure and the need for support in managing various aspects of life, including family, work, and caregiving [8] - The importance of self-care for women in the "sandwich generation" is emphasized, as they often prioritize the needs of others over their own well-being [7]

Longevity & Time Perception - The discussion distinguishes between "vivência" (daily routines) and "experiência" (new occurrences), highlighting how experiences, especially positive ones, are often shared on social media [1][2][3] - Longevity is defined as the accumulation of "vivências" and "experiências" throughout a human life [4] - Studies suggest increasing life expectancy, with some scientists believing that individuals who will live to 150 years have already been born [5] - The contemporary human struggles with accepting endings and mortality, driving the pursuit of longevity [7] - The concept of "the beautiful" has shifted from nature and art to the body, influenced by a Eurocentric, Greek mythology-based cosmovision that idealizes youth, slenderness, and whiteness [11][12][13] - The talk explores two Greek concepts of time: Chronos (chronological, ordered time) and Kairos (the time of love, feeling, and being present) [20][21] Social & Ethical Implications - The pursuit of happiness, immortality, materiality, and divinity has become a primary objective, influencing ethical debates about the beginning and end of life [9][10] - The presentation touches on ethical considerations surrounding life, including discussions on abortion and euthanasia [10] - The presentation highlights the disparity in life expectancy based on socioeconomic factors, citing a study from 2022 showing a significant difference in life expectancy between residents of Cidade Tiradentes (59 years) and Jardins (80 years) in São Paulo [31] - The speaker reflects on how societal structures and work culture can impact longevity, referencing the speaker's mother's early death at 50 due to dedicating 40 years to domestic work [32][33] - The talk emphasizes the importance of social connections and community for experiencing life fully, contrasting this with the increasing isolation and reliance on digital interactions [36][37][38]