Core Insights - The stock market narrative has shifted towards infrastructure investments, with major technology companies investing heavily in data centers and GPUs, raising questions about the timeline for these investments to yield consumer products that generate revenue [3] - Amazon launched Alexa+ Web, a new browser-based interface for its AI assistant, which has led to a significant stock price increase, indicating a potential shift in the company's business model [3][4] - This transition positions Amazon as a company that enhances consumers' digital lives, suggesting the beginning of a new growth phase for the company [5] Investment Strategy - Amazon's strategy includes offering advanced AI tools for free as part of its Amazon Prime membership, contrasting with competitors who charge subscription fees, thereby increasing the perceived value of Prime [6] - The bundling of premium AI tools with Prime subscriptions creates a high barrier to exit for consumers, enhancing customer retention [7] - Analysts view the shift towards a subscription-based utility model as a key driver for future stock price appreciation [7]