Core Insights - The long video platforms are shifting from a content-centric model to a human-driven content approach, integrating MCN logic into content planning and production [1][4][5] - The emphasis is on creating sustainable "content assets" rather than just producing shows, with a focus on extending content lifecycle through effective management of personalities and narratives [5][7][15] - Platforms like Mango TV and iQIYI are adopting a "long-short-direct" strategy, which combines long-form content with short content and direct engagement to enhance user interaction and retention [10][12][20] Group 1: Industry Trends - The traditional model of relying solely on high-quality content for growth is becoming less effective as user attention shifts towards short-form content [1][8] - MCN logic is being prioritized in the content creation process, moving from post-release promotion to pre-release planning that includes short content and character management [2][4][10] - Platforms are increasingly recognizing the need to extend the lifecycle of content, with a focus on creating long-term relationships with audiences rather than one-time viewership [15][20][21] Group 2: Strategic Shifts - iQIYI is leading the way in implementing the "long-short-direct" model, which aims to connect long videos with short content and enhance user participation [10][12] - Mango TV is evolving its MCN strategy to focus on content management and character incubation, emphasizing the importance of personalities in driving engagement [12][14] - The pressure to generate revenue is pushing platforms to explore new monetization strategies, including leveraging personalities and short content for immediate returns [20][28][30] Group 3: Challenges and Considerations - The transition to an MCN model poses risks, as it may compromise the narrative depth and aesthetic quality of long-form content [7][34][35] - Platforms face the challenge of balancing the need for quick, shareable content with the integrity of long-form storytelling [34][37] - The evolving landscape of content consumption necessitates a careful approach to ensure that long videos do not become mere extensions of short video formats [35][37]