中经记者张靖超上海报道 头部平台的"精品剧"标准 无论长剧还是微短剧，精品化是近两年常常被长视频平台提及的。这也关乎提质减量中的质。 然而，究竟何谓"精品"？内容类产品的评判总是带有许多个人的主观价值。对于创作者，这一概念是对 艺术价值的追求；对于长视频平台，则是对商业转化的考量。 "第一，如果没有好的艺术性，观众肯定不喜欢；如果没有好的社会效益，很难传播得非常广，它的深 远度有影响；如果商业价值不高，平台很难维系。最后新的方向，需要在三者之间找到平衡，同时，希 望其中一点或者两点特别突出。"对于精品内容，在上海电视节上，爱奇艺高级副总裁陈潇这样说 道，"第二，我们更看重长期和系列化的价值，作品有能力穿越时间和周期证明它的价值。第三，对于 其他的商业领域、社会领域，作品能有共振，这个共振效益应该被凸显出来，因为它是一个总体价 值。" 腾讯视频内容则对爆款内容有着明晰的界定标准。据其影视内容制作部副总经理李尔云介绍："第一， 我们不会直接数据论，播多少播放量，拉多少会员，不是这样的，有些剧的用户规模很大，但大家都没 有看完就弃剧了。所以爆款要对应完播率。第二，从去年开始，腾讯视频又增加了一些维度评估，除了 数据 ...

1.【微软将在瑞士投资4亿美元建设AI基础设施和云计算】微软日前在瑞士伯尔尼表示，将在瑞士投 资4亿美元，用于人工智能基础设施和云计算。这笔资金将用于扩大和升级微软在日内瓦和苏黎世附 近的四个数据中心，以响应瑞士对人工智能和云计算服务日益增长的需求。此次扩建将服务于现有和 新客户，并确保数据存储在瑞士境内，这对医疗、金融和政府等行业来说是一项重要要求。微软还将 扩大与中小企业的合作，并加大培训力度，帮助人们使用人工智能和数字工具。目前微软在瑞士拥有 1000名员工，但没有详细说明这笔投资未来将创造多少就业岗位。（澎湃新闻） 2.【智源研究院宣布开源超长视频理解模型Video-XL-2】6月3日，智源研究院宣布，已联合上海交 通大学等机构发布新一代超长视频理解模型：Video-XL-2。据介绍，新模型显著扩展了可处理视频 的时长，支持在单张显卡上高效处理长达万帧的视频输入。目前，Video-XL-2的模型权重已全面向 社区开放。（界面新闻） 3.【日媒：瞄准AI自动驾驶，日本要建"汽车联盟"】"日本将组建汽车制造商联盟，研发人工智能 （AI）自动驾驶汽车技术。"《日经亚洲评论》日前报道，在日本政府支持下，丰田汽 ...

Core Viewpoint - The company reported a strong performance in Q1 2025, with both total revenue and profit showing quarter-on-quarter growth, attributed to the robust return of long video content and investments in micro-drama strategies [1] Group 1: Long and Short Content Strategy - The "long+short" content strategy has shown significant results, with long video content, particularly series, maintaining a leading market share in Q1 [2] - The "Mist Theater" series, including "Bleach," achieved a high level of popularity, ranking third in single-episode revenue, while "Love You" became the best-performing contemporary drama on the international version of iQIYI [2][4] - The company plans to continue focusing on three core genres: reality, suspense, and female-oriented content, as part of its theater-based operation strategy [4] Group 2: Micro-Drama Development - iQIYI launched over 28 micro-dramas during the Spring Festival and hosted the "Fluorescent Night - 2025 Micro-Drama Festival," showcasing its commitment to micro-drama content [4][6] - The number of heavy users of micro-dramas has tripled from December of the previous year to April of this year, indicating a growing user habit of watching micro-dramas on the platform [4] - The company currently has over 15,000 micro-drama titles and plans to enhance its self-produced micro-drama capabilities while exploring innovative themes to broaden content supply [6] Group 3: Future Content Plans - In Q2, iQIYI has scheduled more headlining long dramas, primarily focusing on female-oriented, suspense, and literary adaptations, with several new titles already released and gaining popularity [7] - The company is advancing multiple plans aimed at producing high-quality micro-dramas, including a "Thousand Quality Micro-Dramas Plan" and various thematic initiatives [7] - The CEO emphasized that the ongoing developments in content and user engagement are expected to enhance the company's commercial capabilities in the future [9]

Core Viewpoint - iQIYI reported a strong performance in Q1 2025, with total revenue reaching 7.19 billion RMB, a 9% quarter-over-quarter increase, driven by growth in membership services and online advertising [1][2][7] Financial Performance - Total revenue for Q1 2025 was 7.19 billion RMB, with membership service revenue at 4.4 billion RMB, online advertising revenue at 1.33 billion RMB, content distribution revenue at 630 million RMB, and other revenue at 830 million RMB [1] - Non-GAAP operating profit was 460 million RMB, reflecting a 13% quarter-over-quarter increase, with an operating profit margin of 6% [1] Content Strategy - The company is focusing on a "long+short" content ecosystem, enhancing user engagement through a mix of long-form and short-form content [2][5] - iQIYI's long video content continues to dominate the market, with significant user growth in micro-dramas, which have become a key part of the content strategy [2][4] User Engagement and Growth - The user base for micro-dramas has tripled from December 2024 to April 2025, indicating strong engagement and retention [5][6] - The introduction of innovative features like "jump watch" enhances the viewing experience by allowing users to easily navigate to key plot points [1][16] Advertising and Monetization - Online advertising revenue reached 1.33 billion RMB, with over 50% of brand advertising revenue coming from targeted ads [11] - The company is exploring new monetization opportunities through content e-commerce and innovative advertising formats [13] International Expansion - iQIYI's international version saw revenue growth exceeding 30% year-over-year, with a 40% increase in advertising revenue [9] - The popularity of mainland Chinese dramas has surged globally, surpassing Korean dramas in search volume [9] Future Outlook - The company plans to continue investing in content quality and user experience, focusing on genres like realism, suspense, and female-oriented content [5][18] - iQIYI aims to enhance its content ecosystem and business resilience to create long-term value for investors [18]

"Cut！"在波兰某间外观普通的民房内，导演黄铭宵紧急喊停，艰难地将两位情难自禁的主演，从吻戏中分开，并再次跟他们强调"快亲了就忍一忍"，要 的是"将亲未亲的那种状态"，花絮机悄然记录下这一刻。 黄铭宵知道，观众愿意为下一秒付费——不是为了剧情，而是为了那种拉扯感，是嘴唇"快碰上了又收回"的神经刺激。这是一种被"人肉训练"出来的节奏 感，一种情绪的饥饿营销。 黄铭宵所在的之桃影视，这两年来在波兰、罗马尼亚等地频繁出没，因与Flex TV合作的《President's Sexy Wife》，以及与Shortmax合作的《The Trap of Devil Billionaire》成为爆款，而受到关注。它的班底，代表着这两年活跃于海外拍摄短剧的主流类型——由留学生组成的团队。而以上场景描述，来自团 队中的一员，之桃影视的内容总监朱古力。 跟很多人对"文化输出"的想象不同，朱古力有着更现实的认知。他认为，欧洲并非海外短剧的"消费市场"，而是"生产市场"。真正的消费大本营，仍然是 美国。选择欧洲，是因为作为主创的导演黄铭宵，曾在欧洲留学，有一定的资源，"那里的演员选择空间大，他们能非常接近地模仿美国人讲话，创造那 种 ...

作者丨高越 影视行业的永恒命题，是如何抓住观众的注意力。 过去15年来，这是爱奇艺持续努力的方向。但随着内容形式日益多元、用户兴趣快速更迭，抓住观 众注意力正在变得更难 这意味着 创作者要更敏锐 更大胆 更前瞻地应对变化 ■ 为应对2025年的新变革周期，爱奇艺在内容方面长短两手抓：以长为主力，以短为增量。 ■ 谁能用好AI，谁就能在"抓住用户注意力"的竞争中快人一步。 爱奇艺不仅打造了"全AI"创作 之路，还用"跳看"功能，将选择权交给观众。 ■ 通过进军线上电商与线下乐园，爱奇艺正在打造一个完整的商业生态。 众注意力正在变得更难。这意味着，创作者要更敏锐、更大胆、更前瞻地应对变化。 大文娱生态新棋局 Fast Reading 4月23日，为期两天的2025爱奇艺世界·大会在北京开幕。爱奇艺创始人、CEO龚宇在会上提出，要提 供"观众喜欢看、更爱看、看不烦、看不够、看不厌"的内容，还要进军线下乐园和内容电商新市 场。 如果以三年为周期回看，不难看到爱奇艺一边延续、一边破局的尝试。 在内容上，爱奇艺坚持剧集的高品质与精品化，也在顺应"短"的趋势：微短剧时长短、长剧集数 短、电影耗时短。在技术上持续探索，逐渐打 ...