Core Viewpoint - The WisdomTree U.S. SmallCap Dividend ETF (DES) is a smart beta ETF that aims to provide broad exposure to the small-cap value segment of the market, with a focus on dividend-paying stocks [1][5]. Fund Overview - DES was launched on June 16, 2006, and has accumulated over $1.85 billion in assets, making it one of the larger ETFs in its category [1][5]. - The fund is managed by WisdomTree and seeks to match the performance of the WisdomTree U.S. SmallCap Dividend Index, which is fundamentally weighted [5]. Cost and Performance - The annual operating expense ratio for DES is 0.38%, which is competitive within its peer group [6]. - The fund has a 12-month trailing dividend yield of 2.86% [6]. - Year-to-date, DES has experienced a loss of approximately -2.94%, while it has gained about 2.52% over the past year as of August 18, 2025 [9]. Holdings and Risk - DES's top 10 holdings account for about 108.85% of its total assets, indicating a concentration in its top positions [8]. - The fund has a beta of 0.99 and a standard deviation of 20.39% over the trailing three-year period, categorizing it as a medium-risk investment [9]. Alternatives - Other ETFs in the small-cap value space include the iShares Russell 2000 Value ETF (IWN) with $11.26 billion in assets and the Vanguard Small-Cap Value ETF (VBR) with $30.56 billion [12]. - IWN has an expense ratio of 0.24%, while VBR has a lower expense ratio of 0.07%, making them potentially more attractive options for cost-conscious investors [12].

Core Insights - The ProShares S&P MidCap 400 Dividend Aristocrats ETF (REGL) offers investors exposure to the Mid Cap Value category and has accumulated over $1.8 billion in assets, making it an average-sized ETF in its category [5][6]. ETF Overview - Smart beta ETFs, like REGL, aim to outperform traditional market-cap weighted indexes by focusing on non-cap weighted strategies based on fundamental characteristics [2][3]. - REGL seeks to match the performance of the S&P MidCap 400 Dividend Aristocrats Index, which includes companies that have increased dividend payments for at least 15 consecutive years [5]. Cost and Performance - REGL has an annual operating expense ratio of 0.40% and a 12-month trailing dividend yield of 2.29% [6]. - The ETF has gained approximately 3.58% year-to-date and 7.58% over the past year, with a trading range between $72.71 and $88.79 in the last 52 weeks [10]. Sector Exposure and Holdings - The ETF has a significant allocation in the Financials sector, comprising about 32.2% of the portfolio, followed by Industrials and Utilities [7]. - The top 10 holdings account for approximately 20.85% of total assets, with Evercore Inc - A (EVR) being the largest at 2.81% [8]. Risk Profile - REGL has a beta of 0.78 and a standard deviation of 16.51% over the trailing three-year period, indicating a medium risk profile [10].

Core Insights - The iShares Semiconductor ETF (SOXX) is a smart beta ETF launched on July 10, 2001, designed to provide broad exposure to the Technology ETFs category [1] - The fund is managed by Blackrock and has amassed over $13.39 billion in assets, making it one of the largest ETFs in the Technology sector [5] - SOXX seeks to match the performance of the PHLX SOX Semiconductor Sector Index, which measures U.S. traded securities in the semiconductor business [5] Fund Characteristics - SOXX has an annual operating expense ratio of 0.35%, making it one of the least expensive products in its category [6] - The ETF has a 12-month trailing dividend yield of 0.69% [6] - The fund has a concentrated exposure with about 35 holdings, which is more than its peers [10] Sector Exposure and Holdings - The ETF is fully allocated in the Information Technology sector, accounting for approximately 100% of the portfolio [7] - Advanced Micro Devices Inc (AMD) represents about 8.33% of the fund's total assets, with Nvidia Corp (NVDA) and Broadcom Inc (AVGO) also being significant holdings [8] - The top 10 holdings make up approximately 57.85% of SOXX's total assets under management [8] Performance Metrics - The ETF has a return of roughly 11.73% and has increased by about 2.68% year-to-date as of August 1, 2025 [9] - SOXX has traded between $154.86 and $247.95 over the last 52 weeks [9] - The fund has a beta of 1.46 and a standard deviation of 35.68% for the trailing three-year period, indicating a high-risk profile [10] Alternatives - Other ETFs in the semiconductor space include SPDR S&P Semiconductor ETF (XSD) and VanEck Semiconductor ETF (SMH), with assets of $1.29 billion and $26.69 billion respectively [12] - Both XSD and SMH have an expense ratio of 0.35% [12] - Traditional market cap weighted ETFs may offer cheaper and lower-risk options for investors [12]

Core Insights - The Invesco Russell 2000 Dynamic Multifactor ETF (OMFS) offers investors broad exposure to the small-cap blend market segment, having debuted on November 8, 2017 [1] - The ETF industry has been traditionally dominated by market capitalization weighted indexes, but smart beta strategies are gaining traction among investors seeking to outperform the market through stock selection [2][3] Fund Overview - Managed by Invesco, OMFS has accumulated over $239.4 million in assets, positioning it as an average-sized ETF within its category [5] - The fund aims to match the performance of the Russell 2000 Invesco Dynamic Multifactor Index, which selects stocks from the Russell 2000 Index, representing 2,000 small-cap companies in the U.S. [6] Cost Structure - OMFS has an annual operating expense ratio of 0.39%, which is competitive within its peer group, and a 12-month trailing dividend yield of 1.30% [7] Sector Allocation and Holdings - The fund's largest sector allocation is to Financials at 28.1%, followed by Industrials and Information Technology [8] - Sprouts Farmers Market Inc (SFM) is the largest individual holding at 3.44% of total assets, with the top 10 holdings comprising approximately 14.19% of OMFS's total assets [9] Performance Metrics - Year-to-date, OMFS has returned approximately 2.13% and is up about 8.98% over the last 12 months as of July 16, 2025 [11] - The fund has a beta of 1.05 and a standard deviation of 21.10% over the trailing three-year period, indicating effective diversification with around 649 holdings [11] Alternatives - Investors seeking to outperform the small-cap blend segment may consider OMFS, but there are alternative ETFs such as iShares Russell 2000 ETF (IWM) and iShares Core S&P Small-Cap ETF (IJR) that may offer lower expense ratios and risk profiles [12][13]