Investment Rating - The report assigns a "Buy" rating to Meituan with a 12-month price target of HK$172, indicating an upside potential of 30.9% from the current price of HK$131.40 [13]. Core Insights - Meituan is focused on defending its leadership in the food delivery market while expanding its Instashopping and Keeta initiatives internationally. The company anticipates a stabilization in the competitive landscape as subsidy levels rationalize over time [7][11]. - The report forecasts a 9% growth in order volume for Q2 2025 and an 8% growth for FY 2025, driven by industry-wide subsidies, although it expects a significant decline in food delivery EBIT due to increased user subsidies [7]. - Instashopping is projected to achieve a 27% growth in order volume for Q2 2025, with a long-term outlook of becoming a key driver for on-demand growth and local commerce profits [7]. - Keeta's expansion is gaining momentum, particularly in Saudi Arabia, with plans to enter Brazil contingent on infrastructure development. The report anticipates losses for Keeta but improving unit economics [7][11]. Summary by Sections Food Delivery Market - Meituan aims to maintain its GTV market share leadership by focusing on core user retention and diverse meal offerings. The company expects a 33% decline in food delivery EBIT for 2025 due to increased subsidies [7]. - The average daily order volume for food delivery is projected to grow from 70 million in 2024 to 77 million in 2025, with a slight decline in average order value [10]. Instashopping Growth - Instashopping is expected to see strong growth, with a projected GTV of Rmb 344 billion by 2025, reflecting a 24% year-on-year increase. The average daily order volume is anticipated to rise to 12.1 million [10]. - The report highlights that Instashopping's profitability is improving, with a small operating loss expected in Q2 2025 due to investments in marketing for shopping festivals [7]. Keeta Expansion - Keeta is experiencing strong growth in Saudi Arabia, with future expansion into Brazil dependent on infrastructure readiness. The report forecasts a loss of Rmb 10.4 billion for FY 2025 primarily due to Keeta's increased losses [7][11]. Financial Projections - Group revenue is projected to grow from Rmb 337.6 billion in 2024 to Rmb 382.5 billion in 2025, with a gross profit margin expected to stabilize around 38.4% [10]. - The report estimates adjusted EBIT for 2025 to be Rmb 30.5 billion, reflecting a decline from the previous year due to increased investments and subsidies [10].