Core Viewpoint - Maintaining stable market prices is crucial for brand image, profit margins, and promoting healthy market development [1] Group 1: Price Monitoring and Tools - Brands must establish an all-weather, multi-platform price monitoring system to track market price dynamics in real-time [3] - Utilizing tools that support multi-platform data scraping is essential, with examples like Huoyan Data and Dingdian Data covering major e-commerce platforms [3] - Brands should clearly define suggested retail prices and minimum sales prices, and communicate these through official channels [3] Group 2: Dealer Management and Compliance - Strict management of dealers is necessary to ensure adherence to pricing policies, including signing online sales agreements with penalty clauses [3] - Establishing a management system with a whitelist, graylist, and blacklist for different types of merchants can enhance compliance [3] Group 3: Legal Actions Against Price Violations - Brands should take decisive legal actions against price violations, such as filing intellectual property complaints to remove infringing links from e-commerce platforms [4] - A specialized pricing control team is recommended to quickly assess low-price behaviors and develop targeted complaint strategies [4] Group 4: Data Utilization and Market Adaptation - Brands need to leverage big data technology and professional price monitoring software to analyze sales prices, promotional information, and inventory status [4] - Regularly revising product pricing based on raw material price fluctuations, competitor strategies, and consumer demand is vital for maintaining market share [5] Group 5: Collaboration with E-commerce Platforms - Building close partnerships with e-commerce platforms to jointly develop and enforce pricing control policies is essential [5] - E-commerce platforms can implement comprehensive control systems to monitor price changes and address pricing irregularities promptly [5] Group 6: Brand Promotion and Consumer Loyalty - Enhancing brand awareness and reputation through promotion and product innovation can strengthen consumer loyalty and mitigate the impact of low-price violations [7] - Continuous monitoring and reporting on violations, including generating weekly reports on processing progress and blacklists, is necessary for effective management [7] Group 7: Comprehensive Strategy for Price Stability - A multi-faceted approach is required for brands to stabilize market prices, including monitoring systems, efficient tools, pricing policies, dealer management, legal actions, data-driven decisions, dynamic pricing adjustments, and long-term deterrence strategies [7]