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Inside Stellantis CEO's 'emergency room' rush to recapture market share
Yahoo Finance· 2025-12-11 07:04
Core Viewpoint - Stellantis is shifting its strategy under new CEO Antonio Filosa, focusing on vehicle sales growth over profits, including lower-margin fleet sales and investments in popular models to regain market share in North America and Europe [7][8][12]. Group 1: Strategic Changes - Filosa's tactics involve utilizing U.S. fleet sales to offload inventory and boost sales figures, while also investing in profitable Jeep and Ram models that are in demand [1][7]. - The company is correcting past strategic and operational decisions, adapting to U.S. tariffs, and addressing the transition to electric vehicles amid fierce competition from Chinese automakers [2][4]. - Filosa's immediate goal is to exceed low analyst expectations for sales and revenues this year, following a significant drop in sales under the previous CEO [5][6]. Group 2: Market Performance - Early indicators show that Stellantis' sales rose by 6% in North America during the third quarter, marking the first increase in eight quarters [4]. - The company's U.S. market share has fallen below 8%, down from 12.5% in 2020, necessitating a strategy to regain lost ground [11][22]. - Filosa is confident in regaining U.S. market share but has not provided specific targets [13]. Group 3: Long-term Strategy - Filosa is evaluating the long-term viability of Stellantis' 14 brands, including potential cuts to overlapping European brands [8][21]. - The company has abandoned ambitious electric vehicle sales targets, prioritizing the U.S. market instead [8][12]. - A $13 billion investment in the U.S. market has been announced to boost sales and counteract tariffs [17]. Group 4: Financial Outlook - Stellantis' adjusted operating income margin is expected to remain in low single digits this year, with a target of 6%-8% for the mid to long term [19]. - Major investors are currently patient regarding profitability, understanding that real fixes will take time [18]. - There is a concern that shareholder patience may wear thin if profit margins do not improve alongside rising sales [20].
Insight: Inside Stellantis CEO's 'emergency room' rush to recapture market share
Reuters· 2025-12-11 07:04
Core Viewpoint - The new CEO of Stellantis, Antonio Filosa, is focusing on increasing vehicle sales growth rather than prioritizing profits, which includes strategies like lower-margin fleet sales and investments in affordable models to regain market share in North America [1] Group 1 - Antonio Filosa has taken over as CEO of Stellantis and is shifting the company's strategy towards sales growth [1] - The company is willing to engage in lower-margin fleet sales to boost overall vehicle sales [1] - There is a significant emphasis on investing in affordable vehicle models to recapture market share in North America [1]