Market share recapture
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Inside Stellantis CEO's 'emergency room' rush to recapture market share
Yahoo Finance· 2025-12-11 07:04
Filosa's tactics include resorting to U.S. fleet sales - lower-margin sales to rental companies, corporations and government agencies that automakers have historically used to offload inventory and pad sales figures, an industry source said, while Stellantis is also investing in the profitable Jeep and Ram models customers want.The plan has the backing of major investors - the Agnelli family's Exor, the Peugeot family and the French government -, three sources said.Under Filosa "Stellantis is accelerating a ...
Insight: Inside Stellantis CEO's 'emergency room' rush to recapture market share
Reuters· 2025-12-11 07:04
Core Viewpoint - The new CEO of Stellantis, Antonio Filosa, is focusing on increasing vehicle sales growth rather than prioritizing profits, which includes strategies like lower-margin fleet sales and investments in affordable models to regain market share in North America [1] Group 1 - Antonio Filosa has taken over as CEO of Stellantis and is shifting the company's strategy towards sales growth [1] - The company is willing to engage in lower-margin fleet sales to boost overall vehicle sales [1] - There is a significant emphasis on investing in affordable vehicle models to recapture market share in North America [1]