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飞天茅台限购!
Sou Hu Cai Jing· 2026-01-01 14:55
Core Viewpoint - Guizhou Moutai is set to launch the 2026 version of its flagship product, Feitian Moutai, on the iMoutai app on January 1, 2026, marking a significant shift towards market-oriented strategies in the liquor industry [1][7]. Group 1 - The official sale of Feitian Moutai will begin at 9 AM on January 1, 2026, with each user allowed to purchase a maximum of 12 bottles and a minimum of 1 bottle per day [1]. - Daily supply will be determined based on factors such as preventing speculation, supply-demand matching, and market stability, with sales ending once the daily quota is sold out [1]. - This launch is part of a broader strategy to adjust product structure, reinforcing the foundational advantage of the 500ml Feitian Moutai while strengthening premium and zodiac products [3]. Group 2 - The recent actions by Guizhou Moutai, including the launch on iMoutai and rumors of recruiting 100 distributors for aged Moutai, reflect the company's commitment to a comprehensive market-oriented transformation [7].