Market Positioning & Competition - Sports books and consumer trading apps are considered frontends for existing infrastructure, not exchanges or marketplaces [1] - Sports books face the innovator's dilemma due to large margins, creating opportunities for alternatives like Poly Market [2] - Poly Market focuses on user engagement driven by opinions and predictions, rather than hyper-financialization [2] - Increased competition is expected as revenues grow and the market expands [2] Poly Market's Strategy & Growth - Poly Market differentiates itself by focusing on product development and user experience [2] - Poly Market has achieved significant usage, distribution, and brand recognition despite a limited marketing budget [2] - Poly Market's organic growth is driven by word-of-mouth and user-generated content sharing [2][3]