Group 1 - The core observation is that 72% of the top 50 heavy game material placements are mini-games, indicating a significant shift in the market towards mini-games [1][2][11] - In the last 90 days, the proportion of mini-games in the top 50 placements increased to 72%, while traditional heavy games are declining [2][5] - The number of newly launched games in the first half of 2025 dropped by over 22% year-on-year, reflecting a cautious approach from game developers, especially smaller firms [5][11] Group 2 - The top 10 products in the material placement rankings have a significantly higher investment compared to the products ranked 11-50, indicating a strong market share concentration among leading products [13][18] - Traditional heavy MMO games are becoming increasingly rare, with only a few remaining in the top rankings, while mini-games are gaining traction [18][23] - The rise of legendary mini-games on platforms like WeChat indicates a resurgence in this genre, with several titles making it to the top of the mini-game placement charts [20][25] Group 3 - Major companies are increasingly focusing on mini-games, with significant investments in marketing and user acquisition, as evidenced by the high buy-in costs for successful titles [28][31] - The competitive landscape for mini-games is intensifying, with user acquisition costs rising, making it challenging for smaller developers to compete [31][32] - The integration of mini-games and traditional apps allows for a seamless transition between platforms, providing opportunities for developers to target both markets effectively [30][33]