Fashion Industry & Consumer Behavior - Fashion serves as a silent form of communication and self-expression, allowing individuals to convey their desired image and values [2][3][7] - The industry emphasizes that consumers often purchase fashion items to showcase them to others, seeking validation and recognition [10] - The industry views fashion as a dynamic and ever-evolving reflection of life, constantly projecting forward [11][12] - The industry recognizes the significant influence of women in driving trends and determining the "coolness" of brands [15] - The industry acknowledges that consumers gravitate towards brands where they feel accepted and understood, highlighting the importance of inclusivity [16] Branding & Business Strategy - The industry suggests that appearing presentable can enhance credibility and create a positive first impression in business and personal interactions [7][8] - The company emphasizes that it sells "self-confidence" rather than just clothing, highlighting the emotional value associated with fashion [9] - The company aims to provide consumers with a means of self-expression and a sense of belonging through its brand [7] - The company values the importance of authenticity and encourages individuals to dress in a way that reflects their true selves [16]

Opowiem wam scenkę z mojego dzieciństwa. Rzecz dzieje się w latach 80. Kilka tygodni po tym, kiedy mój ojciec dowiedział się, że jest chory na stwarnienie rozsiane.To jest jedna z tych chorób, o których nie wiadomo do końca skąd one się biorą, nie do końca wiadomo jak je leczyć. Wiadomo tylko, że układ odpornościowy zamiast chronić organizm, to go atakuje. Atakuje jego system nerwowy w taki sposób, że odbiera mu czucie w ciele.Więc ja jako mała dziewczynka słyszałam wciąż, że dzisiaj jest świetnie, ale jutr ...