Core Insights - Suzuki Motor Corporation (SMC) plans to launch 8 new SUVs in India over the next five to six years, aiming for a total product line-up of 28 models by that time [1][5] - Maruti Suzuki India (MSIL) targets a market share of 50% by FY31, which is considered a challenging goal compared to its historical performance [2][4] - The company's market share in India has decreased from approximately 52% in 2021 to around 40% currently due to increased competition [3] Market Strategy - India is identified as a critical market for SMC, with a strategy involving an investment of ¥1.2 trillion (approximately ₹70,000 crore) to enhance capacity and achieve the targeted market share [4] - MSIL aims to diversify its product offerings, catering to both entry-level buyers and higher-income customers with a variety of vehicles [5] - The company plans to increase exports, expecting to reach an export volume of 400,000 units this fiscal year, up from 330,000 units in FY25 [5][6] Environmental Strategy - SMC is committed to carbon neutrality and is adopting a 'multi-pathway' strategy that includes various powertrains such as hybrids, flex-fuel, hydrogen, and compressed biogas (CBG) vehicles [7][8] - The company is focusing on CBG in India, planning to establish nine biogas plants in Gujarat by 2027 in collaboration with local dairy cooperatives [8][9] - SMC's technology strategy emphasizes safety, performance, fuel efficiency, and energy minimization through optimized body weight and lean weight batteries [9]