being extremely naive and extremely ambitious are like two of the most essential ingredients in building an exciting startup. And I think having no experience to the certain category that you're approaching can help create a certain naivity. I will say that's different from having no operating experience or no clue of how you do anything at all whatsoever.And I think we managed to have all of those different things going for us. We didn't have category exposure. We also didn't really have any idea of how to ...