Core Insights - The price of OK lenses in Beijing has significantly decreased, with some families reporting costs dropping from over 10,000 yuan to around 4,900 yuan, marking a nearly 50% reduction [2][3] - The price drop is influenced by a procurement policy in Hebei that has created a price gap, prompting Beijing's market to follow suit [4][6] - The average price reduction for OK lenses across various hospitals and clinics in Beijing is approximately 50%, with some brands seeing discounts between 40% to 60% [3][4] Price Dynamics - The price of OK lenses has entered the "thousand yuan era," with many parents noticing substantial reductions in costs [2][3] - Discounts on related care products have also been observed, with prices for cleaning solutions dropping by 10% to 20% [4] - The collective impact of these price changes has led to increased consumer interest and consultations for OK lenses [4][6] Market Trends - The penetration rate of OK lenses in China is currently at 1.8%, with projections suggesting it could rise to 3.2% by 2025 and 10.66% by 2030 [5] - The rise of defocus glasses is challenging the dominance of OK lenses, with major companies reporting stagnation or declines in their OK lens revenues [6][7] - Companies are responding to market pressures by innovating and diversifying their product offerings, such as introducing daily disposable OK lenses and new defocus lens technologies [6][7] Consumer Behavior - The reduction in prices has made OK lenses more accessible to average families, leading to a shift in consumer preferences towards these products [5][6] - Parents are increasingly considering defocus glasses as an alternative to OK lenses, especially for children who may find the maintenance of OK lenses cumbersome [5][6] - The decision-making process for families now involves weighing the benefits of clearer vision against the practicalities of care and comfort [7][8]