Financial Data and Key Metrics Changes - Total revenue increased by 11.7% year over year to RMB 91.8 billion [28] - Cost of revenue ratio increased by 8.1 percentage points year over year to 66.9% [28] - Selling and marketing expenses ratio increased by 6.5 percentage points year over year to 24.5% [28] - Total segment operating profit declined to RMB 1.8 billion, and adjusted net profit declined to RMB 1.5 billion [30] Business Line Data and Key Metrics Changes - Core local commerce segment revenue increased by 7.7% year over year to RMB 65.3 billion [31] - Operating profit for the core local commerce segment declined year over year to RMB 3.7 billion, with margin contracting to 5.7% [33] - New initiatives segment revenue grew by 22.8% year over year, driven by retail operations and overseas business development [36] Market Data and Key Metrics Changes - Monthly active users (MAU) exceeded 100 million, with the Meituan app MAU surpassing 500 million [5] - Annual transacting frequency reached a new record, with average user transaction volume at least once a week [5] - GTV for Meituan Instant Shopping nearly doubled during the June 18 shopping festival [15] Company Strategy and Development Direction - Company aims to enhance products and services through technology and innovation to address consumer needs [6] - Focus on building a sustainable ecosystem for the local service industry [8] - Plans to invest in building 1,200 raccoon cloud kitchens nationwide over the next three years [11] - Strategic transformation for Meituan Select to exit underperforming regions while exploring new community retail formats [22] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the intense competition in the on-demand delivery sector but emphasizes commitment to service quality and consumer experience [7] - Confidence in the long-term growth potential of the food delivery sector, viewing it as an integral part of consumers' daily lives [55] - Management expects continued fierce competition in the near term but believes it will strengthen competitive positioning [38] Other Important Information - Cash and cash equivalents totaled RMB 171 billion as of June 30, 2025 [31] - The company plans to expand its grocery retail strategy and accelerate the overseas expansion of its food delivery brand, Kita [22][25] Q&A Session Summary Question: Competition and Response Strategies - Management emphasized a commitment to fundamentals, focusing on selection, delivery, and price to maintain market leadership despite intense competition [41][44] Question: Core Advantages and Long-term Growth Targets - Competitive advantages include a strong operational efficiency and a large base of high-quality users, with a focus on long-term growth in order volume and GTV [52][56] Question: On-Demand Retail Competitive Edge - Management highlighted the importance of selection, delivery, and price, asserting that Meituan has the largest network and best selection in the market [62][64] Question: In-Store Business and Membership Progress - Management reported positive developments in the Meituan membership program, with significant growth in member engagement and cross-selling across various services [84] Question: New Initiatives and Capital Investment Plans - The company plans to invest more in Shao Xiang supermarket while scaling back on Meituan Select, with a focus on long-term growth in grocery retail [92][94] Question: Overseas Business Expansion - Management provided updates on Kita's progress in Saudi Arabia and Qatar, emphasizing a cautious approach to international expansion [102][104]

Investment Rating - The report maintains a "Buy" rating on Meituan, JD, Alibaba, Guming, Mixue, and Yum China, with specific target prices set for each company [18][24][25][26][27][36]. Core Insights - The food delivery industry in China has seen a significant increase in daily order volumes, reaching approximately 120 million, driven by competitive subsidies and evolving consumer behavior [2][20]. - Meituan is expected to maintain its leadership in the food delivery market, with a projected market share of 60-65%, while JD and Taobao Instant Shopping/Ele.me are estimated to hold 10-15% and 25-28% market shares, respectively [11][18]. - The competition among food delivery platforms has intensified, particularly between Meituan, JD, and Taobao Instant Shopping, leading to aggressive subsidy strategies and increased order volumes [2][8][10]. Summary by Sections Market Dynamics - The food delivery market has expanded due to platform subsidies, resulting in an increase of around 30 million incremental daily orders, with 15 million of these being beverage orders, which are less likely to sustain post-subsidy normalization [12][20]. - The effective take rate for merchants in the industry has decreased to the low 20% range, down from mid-20% levels, indicating increased pressure on margins due to competition [10]. Company Strategies - Meituan has shifted to more aggressive strategies to defend its market share, including targeted subsidies and differentiated offerings [8]. - JD has ramped up its order volumes to 25 million daily, leveraging its delivery capabilities and expanding its on-demand retail offerings [24]. - Taobao Instant Shopping has initiated aggressive subsidy campaigns to enhance its market position, benefiting from traffic support from its main apps [10]. Long-term Projections - The expert forecasts that JD's loss per order will peak in Q2 2025, with gradual improvements expected by Q4 2025 [11]. - The long-term competitive landscape suggests that Meituan will continue to dominate, while JD and Taobao Instant Shopping will need to adapt to maintain their market positions [11][18].