It's good to see you back in the world of technology, at least publicly. Back in the world of technology. You know, I was reading about parallel web systems, the idea that the customer is the agent and there's just a place to start.Tell us about this startup, what you're doing while you're doing it. Hey, Ed, first of all, thank you so much for having me. After leaving Twitter, one of the things I was doing was just writing a bunch of code tinkering around.I was actually building the agents a couple of years ...

Industry Trend - Content producers are urgently seeking new methods to monetize their information through AI companies [1] - Failure to establish payment mechanisms may fundamentally alter the open web [1] Business Strategy - The industry is exploring ways to make AI companies compensate them for information usage [1]

Core Insights - Taboola.com Inc. (TBLA) operates in a digital advertising landscape dominated by major players like Google, Meta, and Amazon, which limits independent ad tech companies' access to premium audiences and budgets [1] - Taboola positions itself as a significant open-web alternative, focusing on content recommendations and native advertising, which does not directly compete with traditional search or display ads [2] - The company has entered a 30-year exclusive partnership with Yahoo, enhancing its native advertising capabilities and investing in AI to improve ad personalization [3][8] Strategic Initiatives - Taboola is expanding into performance-based advertising through its Realize platform, targeting measurable outcomes such as conversions and customer acquisition, aligning with industry trends towards ROI-driven marketing [2][8] - The company emphasizes a publisher-first approach, promoting transparency and revenue-sharing models, which helps build resilience against major tech platforms [4] Competitive Landscape - The Trade Desk (TTD) is a leading independent demand-side platform that offers advertisers access to the open web, focusing on transparent, data-driven strategies [5] - Magnite (MGNI) is the largest independent sell-side platform, providing publishers with monetization options beyond walled gardens, and is focused on innovation and global reach [6] Financial Performance - TBLA shares have gained 0.3% year to date, outperforming the industry [7] - The stock is trading at a price-to-earnings multiple of 20.2, which is below the industry average of 28.1, indicating it is currently affordable [10] - Consensus estimates for TBLA's EPS and revenues indicate year-over-year increases for 2025 and 2026, with no revisions in estimates over the past 30 days [11][12]

Industry Trend - Content producers are seeking new methods to monetize their information by charging AI companies [1] - Failure to establish payment models may fundamentally alter the open web [1]