Core Insights - Hyundai Motor America has announced a multi-year partnership with Mammoth Mountain to promote outdoor exploration and showcase the capabilities of its SUV and XRT vehicle lineup [1][2] - The partnership aims to highlight Hyundai's commitment to adventure, safety, and innovation, targeting both thrill-seekers and families [1][4] Partnership Overview - The collaboration includes various digital and on-site branding, merchandise, advertising opportunities, and custom social content [2] - The partnership is grounded in shared values of fun, adventure, and family inclusion, making it a natural fit for both organizations [2] Marketing and Activations - Hyundai will launch the partnership at Mammoth's "Night of Lights" event, featuring vehicle displays and community engagement activities [5][6] - A social and creative campaign will feature Woolly, Mammoth Mountain's mascot, alongside Hyundai vehicles to engage fans [3][7] Community Engagement - Hyundai will support community initiatives, including sponsoring local events and providing warm beverages at Mammoth Mountain [4][6] - The company is also committed to supporting California's lifeguards, reinforcing its dedication to local communities [8] Economic Impact - Hyundai Motor America contributes $20.1 billion annually to the U.S. economy and supports 190,000 jobs through its operations and dealer network [9]

Core Insights - Can-Am has expanded its partnership with MeatEater, becoming the exclusive powersports partner in the Official MeatEater Partnership Program, emphasizing shared values in ethical hunting and outdoor adventure [1][2][3] Partnership Details - The partnership will feature Can-Am products in various MeatEater media, including the "MeatEater" television series, podcasts, and social media [2][3] - Can-Am will provide all-terrain vehicles (ATVs) and side-by-sides (SSVs) to MeatEater's team, enhancing their outdoor activities [2][3] Brand Commitment - Can-Am aims to promote responsible outdoor exploration and conservation through this partnership, aligning with MeatEater's mission to inspire outdoor experiences [3][7] - The collaboration is expected to engage a new generation of outdoor enthusiasts, focusing on ethical hunting and protecting outdoor access [3][7] Company Background - BRP Inc., the parent company of Can-Am, is a leader in powersports products with annual sales of CA$7.8 billion and a workforce of approximately 16,500 as of January 31, 2025 [4] - MeatEater, founded by Steven Rinella, is a prominent outdoor lifestyle media company known for its commitment to conservation and outdoor adventure [7]