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11月全国新开21个商场,“含金量”极高
3 6 Ke· 2025-12-19 05:54
Core Insights - November saw a return to normalcy in new openings, with a focus on high-quality projects across diverse commercial formats, including regional giants and innovative complexes [1][2] - The upcoming December is expected to witness a surge in openings, with numerous projects already announced [2] Group 1: November Opening Statistics - In November 2025, 21 new commercial projects opened nationwide, totaling approximately 1.56 million square meters, a decrease of 44.74% in number and 44.48% in volume compared to October [2] - Among the new openings, three were renovation projects, contributing about 170,000 square meters [2] Group 2: Regional Distribution of New Openings - Nearly 70% of the new openings in November were concentrated in East and South China, accounting for 66.67% of the total openings [4] - East China had a higher volume with three projects exceeding 100,000 square meters, while South China had only one such project [4] Group 3: Notable New Projects - Shenzhen had the highest number of new openings with four projects, including the largest MixC in Shenzhen, while Hangzhou had the largest volume with two significant projects [6] - The Shenzhen Huide MixC spans 180,000 square meters and aims to create a social lifestyle hub [18] - The Yongwang Dream City in Changsha, the largest in Hunan, covers 236,000 square meters and is designed as an urban lifestyle energy center [21] Group 4: Innovative Commercial Concepts - New projects are incorporating innovative concepts such as "XOD" and "POD+TOD" to enhance the commercial experience [10] - The Hangzhou North City Investment Garden City integrates public transport and ecological parks, while the Longfor Hangzhou Shangcheng Tianjie emphasizes park-style commercial spaces [12][15] Group 5: Emerging Trends - The trend of "micro-vacation outlets" is gaining traction, with new outlets in lower-tier cities [10] - Non-standard commercial projects like Nanjing Hongshan Sparkle are targeting young consumers with a focus on experiential spaces [11]