Core Viewpoint - John Hall achieved his first Pro Stock Motorcycle win in nearly 12 years, representing American Rebel Holdings, Inc. and celebrating the victory during the Fourth of July weekend [1][2][3]. Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) has transitioned from primarily designing and manufacturing branded safes and personal security products to the beverage industry with the introduction of American Rebel Light Beer [10]. - The company emphasizes a patriotic lifestyle brand, promoting values such as freedom and quality through its products [1][6]. Product Details - American Rebel Light Beer is marketed as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to consumers seeking a balanced lifestyle [8]. - Since its launch in September 2024, American Rebel Light Beer has expanded its distribution across multiple states, including Tennessee, Connecticut, and Ohio, with plans for further growth [7]. Sponsorship and Marketing - American Rebel is the primary sponsor of John Hall's motorcycle, highlighting the brand's commitment to supporting athletes who embody its values [4]. - The victory of John Hall is positioned as a celebration of American spirit, aligning with the brand's marketing strategy during the patriotic holiday [5].

Core Insights - American Rebel Holdings, Inc. is expanding its retail presence for American Rebel Light Beer by securing authorization in 62 Minuteman Food Mart locations across North Carolina and South Carolina, enhancing its Southeastern retail strategy [1][3][13] - The partnership with Minuteman Food Marts, a respected regional operator, positions American Rebel Light in a significant convenience store market where beer accounts for nearly 7% of all in-store sales [2][14] - The company has experienced momentum from high-profile events, including being the top-selling beer at the NHRA event at Charlotte Motor Speedway, which reflects strong consumer connection with the brand [6][7] Retail Expansion - The retail rollout with Minuteman Food Marts is part of a broader strategy to accelerate national distribution and capitalize on motorsports and lifestyle marketing platforms [5][7] - Minuteman Food Mart operates over 60 convenience stores and has a strong community presence, making it an ideal partner for American Rebel's mission-driven brand [4][14] - The expansion follows previous distribution wins in states like Tennessee, Ohio, Kansas, and Indiana, indicating a strategic push into key markets [5][9] Product Positioning - American Rebel Light Beer is marketed as a "Better-for-You" light beer, with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to health-conscious consumers [10] - The brand emphasizes its patriotic values and aims to resonate with consumers who appreciate American ideals, positioning itself as a lifestyle choice [6][7][10] - The company plans to enhance brand awareness through a FOX television commercial campaign debuting in Q3 2025, further solidifying its market presence [7][9]

American Rebel Holdings Inc American Rebel Light Beer Online Orders Soar as American Rebel Beer Ships to Over 40 States; Free Shipping Available Through June 30 NASHVILLE, TN, June 26, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, proudly reports explosive online sales grow ...

Core Insights - American Rebel Holdings, Inc. is actively promoting its American Rebel Light Beer through sponsorship of the NHRA 4-Wide Nationals, enhancing brand visibility and engagement with racing fans [1][5][10] - The company has experienced significant viewership growth, with original broadcasts attracting over 700,000 viewers and expected final totals reaching up to 1 million [10] - American Rebel Light Beer is positioned as a patriotic brand, aligning its marketing strategy with American values and the excitement of motorsports [5][14] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, recently expanding into the beverage industry with American Rebel Light Beer [16] - The company emphasizes its commitment to quality and patriotism in its product offerings, with American Rebel Light Beer being marketed as a premium domestic light lager [14][15] Marketing and Sponsorship - The title sponsorship of the NHRA 4-Wide Nationals represents a significant milestone for American Rebel Light Beer, reinforcing its event-driven marketing approach [5][10] - The brand's promotional activities at the event included trackside activations, sampling stations, and a live concert by the CEO, enhancing fan engagement [10][11] Product Details - American Rebel Light Beer is characterized by its all-natural ingredients, lower calorie count (approximately 100 calories per 12 oz serving), and a balanced lifestyle appeal [15] - The beer is marketed as "America's fastest growing beer," reflecting its rapid expansion and popularity since its launch in September 2024 [2][14] Performance Highlights - The NHRA 4-Wide Nationals featured high-speed racing with cars capable of exceeding 300 mph, showcasing the thrilling environment that aligns with the brand's identity [2][10] - The American Rebel Light Funny Car, driven by champion Matt Hagan, symbolizes the brand's bold and patriotic spirit, further enhancing its presence in motorsports [7][8]

Forged in Freedom, Fueled by Growth, Focused on the Future NASHVILLE, TN, April 07, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ:AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer (americanrebelbeer.com) and a leading provider of safes, personal security, and patriotic lifestyle apparel, today issued a corporate update summarizing several recent developments that have strengthened the Company's foundation and accelerated its national growth strategy. CEO Andy Ros ...