Core Insights - American Rebel Holdings, Inc. has announced a strategic distribution partnership with Budweiser of Asheville, Inc. to enhance its market presence in Western North Carolina, a region known for its strong beer culture [1][2][4] - The partnership aligns with American Rebel's growth strategy to collaborate with established distributors that share its commitment to quality and authenticity [1][6] Company Overview - American Rebel Light Beer was launched in September 2024 and has rapidly expanded its distribution network to 14 states, including Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, Minnesota, and now Western North Carolina [6][8] - The brand emphasizes "better for you" ingredients and aims to become one of America's next iconic beverage brands, showcasing a patriotic spirit [7][8] Distribution Partner Profile - Budweiser of Asheville, Inc. has been a key player in Western North Carolina's beverage market since its founding in 1967 and is recognized for its strong community engagement and service [2][4] - The distributor covers a 12-county area, including Asheville, Hendersonville, and Waynesville, and has a reputation for deep market knowledge and strong relationships with local retailers [2][4] Product Characteristics - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol content per 12 oz serving, crafted without added supplements or common sweeteners [9] - The brand positions itself as a refreshing option for consumers seeking a balanced lifestyle while enjoying quality beer [9] Leadership Commentary - Todd Porter, President of American Rebel Beverage, highlighted the importance of securing top distributors for successful beverage launches and expressed optimism about account growth for the remainder of the year and into 2026 [5] - CEO Andy Ross emphasized the brand's identity as a symbol of American heritage and pride, aiming to resonate with consumers who value patriotism [7][8]