Core Insights - American Rebel Holdings, Inc. has made a strategic 19% minority investment in Schmitty's Herbal Snuff and Pouches, aiming to expand its portfolio of high-growth consumer products aligned with patriotic values [2][4][26] - The partnership is expected to leverage Schmitty's existing retail placements and distribution, targeting a near-term U.S. wholesale market opportunity estimated at $40–50 million [5][13] - American Rebel is focused on building a multi-category consumer powerhouse by identifying strong brands that reflect American values and amplifying them through its growing distribution network [7][26] Company Overview - American Rebel is known as "America's Patriotic Brand," with a diverse portfolio that includes American Rebel Beer, branded safes, personal security products, and now smokeless alternatives [3][26][27] - Schmitty's offers a range of tobacco-free, nicotine-free smokeless products, including Original Snuff, Original Pouches, and Original Energy Pouches, all made in the USA [10][25][26] Market Opportunity - The U.S. smokeless alternative and oral products market exceeds $10 billion annually, with millions of adult users expressing a desire to switch from traditional tobacco products [18][22] - The collaboration between American Rebel and Schmitty's is designed to accelerate revenue growth and position both companies for broader multi-category consumer product opportunities [5][13] Product Highlights - Schmitty's products are marketed as "Good Snuff, No Bad Stuff," emphasizing their all-natural tea base and absence of harmful chemicals, tobacco, and nicotine [11][15][22] - The product lineup includes various flavors and functional innovations, such as Energy and Sleep pouches, catering to wellness-minded consumers [21][22][25] Strategic Goals - The initial focus of the partnership will be on expanding Schmitty's retail footprint and exploring licensing opportunities under America's Patriotic Brand [4][13] - American Rebel plans to continue identifying and partnering with other aligned products to enhance its portfolio and retail presence [6][7]

Core Viewpoint - American Rebel Light Beer is positioned as a patriotic lifestyle beer and will be prominently featured at the 71st annual Cornwell Quality Tools NHRA U.S. Nationals in Indianapolis, enhancing brand visibility and engagement with racing fans [1][19]. Group 1: Event Sponsorship and Brand Activation - American Rebel Light Beer serves as the official beer sponsor for the NHRA U.S. Nationals, the most prestigious drag racing event globally, taking place from August 27 to September 1, 2025 [1][2]. - The brand will have a significant presence throughout Indianapolis during race week, with activations in bars, liquor stores, and at the race track, reinforcing its market momentum [3][4]. - Five premier liquor stores near Lucas Oil Raceway will feature extensive American Rebel Light Beer displays, including branded coolers and race-week specials, aimed at increasing brand visibility and consumer trial [5]. Group 2: Retail and Distribution Partnerships - New retail partners have been added to expand American Rebel Light Beer's footprint in Indianapolis, ensuring availability for fans at various locations [7]. - Zink Distributing, a key partner, has played a crucial role in preparing the market for the event, enhancing the brand's presence and execution in the city [8][10]. - The distribution agreement with Zink Distributing covers 14 central Indiana counties, including Indianapolis, facilitating a broader reach for American Rebel Light Beer [9]. Group 3: Brand Identity and Messaging - American Rebel Light Beer is marketed as a celebration of freedom and traditional American values, appealing to consumers who appreciate country, competition, and community [12][13]. - The beer is described as a premium domestic light lager, with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, catering to health-conscious consumers [20]. - The brand's CEO, Andy Ross, will perform live music at the event, further enhancing the brand's identity and connection with fans [11].