Playable media
Search documents
Super League and Advisory Board Set the Stage for AdWeekNY 2025’s Inaugural Gaming Summit
Globenewswire· 2025-10-03 12:00
Core Insights - The inaugural Gaming Summit, organized by Super League, will take place on October 7, 2025, at AdWeekNY, focusing on gaming's increasing significance in the marketing landscape [1][5] - The event aims to gather brand marketers, agencies, and platform executives to share best practices and showcase case studies that highlight gaming as an engaging medium for audiences [1][2] Group 1: Event Details - The Gaming Summit is designed to explore the role of gaming in media, featuring sessions on various topics such as esports, livestreams, user-generated content, and mobile gaming [4] - The event will include a keynote titled "Playable Audiences," which will discuss different cohorts within the gaming ecosystem [4] Group 2: Advisory Board - The programming for the Summit was developed in collaboration with an Advisory Board led by Rhiannon Apple from Super League, including leaders from L'Oréal, Publicis Media, and YouGov [2][4] - The Advisory Board's contributions ensure that the content is relevant for both seasoned gaming marketers and newcomers to the industry [2][4] Group 3: Company Overview - Super League is a leader in playable media, helping brands connect with consumers through playable ads and gamified content across various platforms [5] - The company utilizes proprietary technologies and a network of creators to enhance brand engagement and drive measurable impact in the attention-driven economy [5]
Super League Announces Sale of its Minecraft Property InPVP
Globenewswire· 2025-05-22 12:00
Core Insights - Super League has sold its Minecraft property InPVP to Mineville LLC in an all-cash transaction, aimed at streamlining operations and reducing costs while focusing on playable media and content solutions for global brands [1][4] - The acquisition allows Mineville to expand into the Minecraft Bedrock ecosystem, which encompasses a majority of active Minecraft players [2] - Super League will become Mineville's exclusive partner for brand partnerships and advertising sales, increasing audience reach to 8.1 million monthly active Minecraft users [3] Company Overview - Super League is a leader in engaging audiences through playable media, providing global brands with ads, content, and experiences that are interactive and memorable within mobile games and immersive gaming platforms [5] - The company utilizes proprietary technology and a network of native creators to help brands stand out and drive consumer loyalty [5]
Super League Acquires Supersocial, Expanding Brand Partnership Portfolio and Bolstering Business Growth
Globenewswire· 2025-05-01 12:00
Core Insights - Super League has acquired Supersocial, enhancing its position as a leading provider of playable media solutions for brands within mobile games and immersive platforms [1][2] - The acquisition aims to connect brands with engaged consumer audiences through innovative gaming experiences [1][3] Company Overview - Super League (Nasdaq: SLE) specializes in engaging audiences through playable media, content, and experiences, redefining brand-consumer connections [5] - The company utilizes proprietary technology and a network of creators to deliver impactful advertising and experiences [5] Acquisition Details - Supersocial, founded in 2020, is recognized for its pioneering work on the Roblox platform and has collaborated with notable brands such as Gucci and Warner Bros [2][3] - Following the acquisition, Supersocial's founder, Yon Raz-Fridman, will serve as an advisor to Super League [3] Market Impact - The combined efforts of Super League and Supersocial have resulted in 49 immersive builds on Roblox, generating over 390 million visits and more than 3 billion impressions [4] - Super League plans to offer Supersocial's partners additional opportunities for targeted audience engagement through playable advertising and content [4]