Group 1: American Express Strategy - American Express is focusing on retaining affluent, adventure-seeking customers aged 25 to 44 by tailoring offerings [1] - The company has introduced a new $400 annual credit for reservations through Resy, enhancing dining experiences for cardholders [2] - Card members utilizing Resy credit have increased their spending at U.S. Resy restaurants by 25% since the benefit was launched [3] Group 2: Targeting Younger Generations - Gen Z and millennials now account for 35% of all U.S. consumer spending for American Express, up from 19% in 2019 [4] - Tapestry, the parent company of luxury brands Coach and Kate Spade, is also targeting these demographics, anticipating they will represent over 70% of the market by 2030 [4] - Gen Z's spending power is projected to reach $12 trillion in the next five years, indicating their significant influence on future product offerings [5] Group 3: Long-term Customer Loyalty - Brands that successfully connect with Gen Z and millennials are positioning themselves for lasting customer loyalty and future growth [6]

Core Insights - The Aflac Wellness Matters Survey highlights that 90% of Americans delay preventive checkups or screenings, with younger generations particularly affected by various barriers [1][2][3] Group 1: Preventive Care Challenges - 94% of Americans face barriers to obtaining recommended screenings in a timely manner [2] - Common screenings avoided include pap smears (33%), prostate exams (32%), colonoscopies (32%), mammograms (31%), blood tests (31%), full body skin cancer exams (27%), and STD screenings (22%) [3] - Millennials (62%) and Gen Z (61%) are the most likely to avoid these screenings [3] Group 2: Attitudes Towards Health Care - 65% of Americans become proactive about their health only after experiencing a health scare [4] - Those who believe they will be diagnosed with cancer are more likely to delay screenings (62% vs. 42%) [4] Group 3: Primary Care Access - Nearly 20% of Americans lack a regular primary care physician, often citing good health as the reason [7] - 41% of Americans, particularly Gen Z (51%) and millennials (54%), primarily use urgent care or emergency rooms for medical needs [7] Group 4: Generational Differences - Younger generations are more likely to consult family and friends or social media for health concerns, with 68% interested in using AI for health issues [8][9] - Gen Z women (68%) are more likely to skip screenings compared to Gen Z men (55%) [10] Group 5: Influence of Community and Family - 70% of individuals confident in their loved ones' health priorities are more likely to prioritize their own health [12] - 24% of those diagnosed with cancer were urged by a loved one to get checked, indicating the importance of social support in health care decisions [13][14] Group 6: Aflac's Role and Commitment - Aflac emphasizes the importance of preventive care and the establishment of trusted relationships with primary care physicians [6][15] - The company has been recognized for its ethical practices and commitment to corporate social responsibility [17][18]