第二，同款的衣服并不同质 最近，有不少网友吐槽：在实体店购买一件衣服要上千元，而同样的一件大衣，电商那边却只要69元、 89元，并且是统统包邮。为什么实体店的衣服要上千元，而网上买的衣服却只卖几十块，这岂不是过于 暴利了吗？而剩下的这八九百元钱都去哪里呢？对此，有不少实体服装店老店却在倒苦水，说自己其实 也在为别人打工。那么，问题究竟出在哪儿呢？ 第一，实体店的各种运营成本居高不下 实体店的衣服之所以卖的贵，主要是交房租，通常租一个200多平米的商铺，年租金超过70万。此外， 店长和导购也是底薪+提成的模式，每个月人工费用支出也是一大笔钱。当然，还要加上实体店的水电 煤等支出，这个成本最终都要分摊在每件衣服上面。通常工厂里的出厂价只要100-150元的衣服，而在 实体店的零售价就可能高达1000元。 而与实体店不同的是服装类电商，他们没有商铺租金成本，工作人员也只要2-3个人，另外再租一间房 子来囤放货物就可以了。如此算来，服装类电商的运营成本要远比实体服装店要低得多，这也就导致电 商出售的衣服要比实体店便宜得多。 第四，衣服库存积压风险 现在很多消费者反映，在实体店购买的衣服要上千元，而同款式的衣服在电商那 ...

Core Insights - The significant price difference between physical stores and e-commerce platforms for clothing is attributed to multiple factors Group 1: Sales Model Differences - The sales model disparity leads to different pricing strategies, with physical stores limited by foot traffic and e-commerce platforms benefiting from a broader reach and higher sales volume [3] - E-commerce platforms can adopt a low-margin, high-volume strategy due to direct sourcing from manufacturers, reducing costs compared to the complex supply chain of physical stores [3] Group 2: Material and Quality Differences - E-commerce clothing often uses cheaper synthetic materials, while physical stores prioritize higher-quality fabrics like silk, leading to a direct correlation between material cost and retail price [4] - The presence of counterfeit goods on e-commerce platforms further complicates pricing, as physical stores face strict quality control and penalties for selling fake products [4] Group 3: Operational Cost Disparities - Operating an e-commerce business requires minimal staff and lower overhead, while physical stores incur high rent, renovation, and labor costs, which are reflected in the pricing of their products [5] - The high operational costs of physical stores place them at a competitive disadvantage in pricing against e-commerce platforms [5]