Core Argument - Promises kept and accepted form the bedrock of trust, which is the foundation of shared humanity [15] - Focusing on promises made, accepted, and kept can build collaboration, cooperation, and trust [16] Personal Promises - Promises made to oneself often fail because a promise requires two people [4][5] - Seeking help from others and accepting their promise can lead to achieving goals [5][6] Promises at Work - Companies often break promises to employees through poorly defined roles, procedures, and workflows [8] - Core values represent a promise from the company to surround employees with people who demonstrate certain attitudes and behaviors [8] - Breaking promises, even by high-performing individuals, can kill trust within a company [9] - Companies that prioritize keeping promises enjoy more trust and greater results [13] - Companies should overtly make promises and ensure employees accept them, implementing systems to facilitate promise-keeping [13]